social media strategies for the indian soccer league

BY: MONIKA DOSHI

2014 Indian Super League Season

Start date: 12th October,2014

Indian Super League Teams

Objective

To focus on creating social media campaigns for generating awareness about the ISL.

Awareness

• Blogs written by various football geeks on sites like Wordpress and indianfootballnetwork.com.

• Facebook posts on new footballers joining the respective teams.

Interest

• Promote statistics about soccer

• Informational videos posted by various international, experienced football players on their website

• Generating conversations on forums by creating a Question/Answer sessions with individuals (forums like forum.indianfootballnetwork)

Desire

• #Hashtag contest on twitter (if I were in #IndSuperLeague)

• Exclusive football merchandise like football jerseys of a particular football club

• Updates on which new players are joining in the League teams on Twitter

Action

• Online booking of tickets• Boosting page• Getting 100 comments on Facebook posts• Getting the twitter handle @IndSuperLeague

to trend on twitter

Social Media Mix

Facebook

Twitter

WordpressYouTube

Forum

Measuring Success

• Facebook Insights• Twitter Insights – Tweet reach• YouTube Insights• Klout score• Wordpress insights