social media strategy for bbc news - an analysis

How does BBC News do Facebook?

What changes does BBC News make to achieve success on Social Media?

From EzyInsights

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How does BBC News do Facebook?

● Engagement - activating the audienceConversation on the page

● Sharing - growing the audienceConversation in smaller groups

Encourage conversation - Increase audience

Most popular posts over 2 month period (August-September 2013 )

How does BBC News do Facebook?

Ferry smashes into cargo ship

Cool images from space

The USA nearly nuked itself (lol)

Pilots falling asleep while they fly you home

Is it rude to kiss on public transport?

Horrible hospital food

Baby pandasOMG!

So no serious news?

Wrong!

USA says YES! to War

UK says NO! to War

News Roundupdirected by Michael Bay

● Breaking NewsInformation can be shared incredibly quickly

● Serious news made accessible

● For some people it’s the only way they get news!

BBC News: Content

BBC News: Content

● Conversational and general interest stories most popular by far

● Breaking news features when relevant, regardless of subject

● Politics is a black hole

● On FB - prioritise ruthlessly

● Be ready to react (e.g. big TV, world, or other event)

● Play to platform strengths

Facebook = Casual, conversational

Conclusions

● Know your audience

Use data to help shape content strategy

Data & Community Manager

Keep learning, keep measuring

Conclusions