social media strategy for hotel

SOCIAL MEDIA STRATEGYSWISS-BELHOTEL INTERNATIONAL

www.swiss-belhotel.com www.swiss-belhotel.com

SOCIAL MEDIA & TRAVEL

www.swiss-belhotel.com www.swiss-belhotel.com

SOCIAL MEDIA & TRAVEL

www.swiss-belhotel.com www.swiss-belhotel.com

OBJECTIVES

Create awareness, manage reputation, increase guest satisfaction, driving revenue

www.swiss-belhotel.com www.swiss-belhotel.com

SOCIAL MEDIA CHANNELS

and many more…

www.swiss-belhotel.com www.swiss-belhotel.com

SOCIAL MEDIA CHANNELS

www.swiss-belhotel.com www.swiss-belhotel.com

SOCIAL MEDIA TEAM

Social Media ManagerPlanning & postingReporting & analysis

Marcom or PR ExecutiveProvide information

Hotel’s General ManagerRespond to reviews

www.swiss-belhotel.com www.swiss-belhotel.com

GETTING THE CROWD

1. Printed promotion2. Tie in with related party3. Competition/Quizzes4. Advertisement

www.swiss-belhotel.com www.swiss-belhotel.com

CONTENTS

NOURISHPhotos/videos, guides, Facebook Offers, tips,

local updates, general issues

ENGAGEQ&A, polls

blog, quizzes

COMPETITIONPhoto, video, task

www.swiss-belhotel.com www.swiss-belhotel.com

CONTENT STRATEGY - FACEBOOK

NOURISHPhotos/videos, guides, Facebook Offers, tips,

local updates, general issues

ENGAGEQ&A, polls

blog, quizzes

COMPETITIONPhoto, video, task

Post 6-8 times per weekKeep posts relevant, short and clearPost any time of day or day of week

Like other relevant fan pages

www.swiss-belhotel.com www.swiss-belhotel.com

CONTENT STRATEGY - TWITTER

NOURISHPhotos/videos, guides, Facebook Offers, tips,

local updates, general issues

ENGAGEQ&A, polls

blog, quizzes

COMPETITIONPhoto, video, task

Chatty, but…keep the tweets relevant, short and clear

Tweet any time of day or day of weekFollow and retweet other relevant accounts

www.swiss-belhotel.com www.swiss-belhotel.com

CONTENT STRATEGY - PINTEREST

NOURISHPhotos/videos, guides, Facebook Offers, tips,

local updates, general issues

ENGAGEQ&A, polls

blog, quizzes

COMPETITIONPhoto, video, task

Pin gorgeous picture of:our hotel and destination

Repin and like other relevant accounts

www.swiss-belhotel.com www.swiss-belhotel.com

CONTENT STRATEGY

NOURISHPhotos/videos, guides, Facebook Offers, tips,

local updates, general issues

ENGAGEQ&A, polls

blog, quizzes

Most Viral Posts on SBI Group Fan PageKEY:Pictures of destination & general info are the most viral post, followed by promo information accompany with a picture.

www.swiss-belhotel.com www.swiss-belhotel.com

RETURN ON INVESTMENT

By reach: number of likes, followers, etcBy engagement: number of shares, comments, retweetsBy revenue: leads, conversions, bookingsBy reputation: reviews & ratings

Key:Only 12% of companies able to tract direct revenue impact of social media (eConsultancy-Adobe survey)

MEASURING ROI

THANK YOUComments & questions are appreciated