social media strategy for hotel
TRANSCRIPT
SOCIAL MEDIA STRATEGYSWISS-BELHOTEL INTERNATIONAL
www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA & TRAVEL
www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA & TRAVEL
www.swiss-belhotel.com www.swiss-belhotel.com
OBJECTIVES
Create awareness, manage reputation, increase guest satisfaction, driving revenue
www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA CHANNELS
and many more…
www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA CHANNELS
www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA TEAM
Social Media ManagerPlanning & postingReporting & analysis
Marcom or PR ExecutiveProvide information
Hotel’s General ManagerRespond to reviews
www.swiss-belhotel.com www.swiss-belhotel.com
GETTING THE CROWD
1. Printed promotion2. Tie in with related party3. Competition/Quizzes4. Advertisement
www.swiss-belhotel.com www.swiss-belhotel.com
CONTENTS
NOURISHPhotos/videos, guides, Facebook Offers, tips,
local updates, general issues
ENGAGEQ&A, polls
blog, quizzes
COMPETITIONPhoto, video, task
www.swiss-belhotel.com www.swiss-belhotel.com
CONTENT STRATEGY - FACEBOOK
NOURISHPhotos/videos, guides, Facebook Offers, tips,
local updates, general issues
ENGAGEQ&A, polls
blog, quizzes
COMPETITIONPhoto, video, task
Post 6-8 times per weekKeep posts relevant, short and clearPost any time of day or day of week
Like other relevant fan pages
www.swiss-belhotel.com www.swiss-belhotel.com
CONTENT STRATEGY - TWITTER
NOURISHPhotos/videos, guides, Facebook Offers, tips,
local updates, general issues
ENGAGEQ&A, polls
blog, quizzes
COMPETITIONPhoto, video, task
Chatty, but…keep the tweets relevant, short and clear
Tweet any time of day or day of weekFollow and retweet other relevant accounts
www.swiss-belhotel.com www.swiss-belhotel.com
CONTENT STRATEGY - PINTEREST
NOURISHPhotos/videos, guides, Facebook Offers, tips,
local updates, general issues
ENGAGEQ&A, polls
blog, quizzes
COMPETITIONPhoto, video, task
Pin gorgeous picture of:our hotel and destination
Repin and like other relevant accounts
www.swiss-belhotel.com www.swiss-belhotel.com
CONTENT STRATEGY
NOURISHPhotos/videos, guides, Facebook Offers, tips,
local updates, general issues
ENGAGEQ&A, polls
blog, quizzes
Most Viral Posts on SBI Group Fan PageKEY:Pictures of destination & general info are the most viral post, followed by promo information accompany with a picture.
www.swiss-belhotel.com www.swiss-belhotel.com
RETURN ON INVESTMENT
By reach: number of likes, followers, etcBy engagement: number of shares, comments, retweetsBy revenue: leads, conversions, bookingsBy reputation: reviews & ratings
Key:Only 12% of companies able to tract direct revenue impact of social media (eConsultancy-Adobe survey)
MEASURING ROI
THANK YOUComments & questions are appreciated