social media strategy presentation - engaging your tribe (module 7)
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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/user/TheProfessorBrey
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@professorbrey
MODULE 7: ENGAGING YOUR TRIBE
Building Engagement – Old-Fashioned Style
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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But Who’s Listening?
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Communit
ies
Monitoring
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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WHY?
• What you stand for• Understand the buzz shift• Save money – increase
responsiveness• Sources of influence• Manage the PR crisis• Generate new
product/marketing ideas
A Plan:• Experienced
support• Interpret
and integrate information
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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• Viral video
• User-generated content
• Join the blogosphere
• Create a community
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Janil Askew
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Michelle Ulrich
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Eric Wardlaw
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Growing Your Tribe
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Tribal Understanding
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Do You Want…A Brazilian Tribe
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Craig Cerrito
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Why Askew
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Allanna M. Rolli
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Michelle’s Tweet
Absolutely Crazy?
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Stephanie’s Tweet
Does She Really Know?
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Social Media: Defined
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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NEXT WEEK
QUIZ #2
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