social media strategy presentation - engaging your tribe (module 7)

Advanced Social Media Strategies | University of Memphis ProfessorBrey.com


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MODULE 7: ENGAGING YOUR TRIBE

Building Engagement – Old-Fashioned Style


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But Who’s Listening?


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Communit

ies

Monitoring


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WHY?

• What you stand for• Understand the buzz shift• Save money – increase

responsiveness• Sources of influence• Manage the PR crisis• Generate new

product/marketing ideas

A Plan:• Experienced

support• Interpret

and integrate information


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• Viral video

• User-generated content

• Join the blogosphere

• Create a community


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Janil Askew

http://www.youtube.com/watch?feature=player_embedded&v=Dr85eQDBe4g


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Michelle Ulrich

http://www.youtube.com/watch?v=rKqcCDP6n-w


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Eric Wardlaw

http://www.youtube.com/watch?feature=player_embedded&v=vAJkbFZ34MY


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Growing Your Tribe


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Tribal Understanding

http://apps.facebook.com/socgraph/?ref=bookmarks&count=0&fb_source=bookmarks_apps&fb_bmpos=1_0


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Do You Want…A Brazilian Tribe

http://www.pelago.com/blog/community/2009/03/social-media-people-to-meet/


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Craig Cerrito

http://craigcerrito.wordpress.com/


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Why Askew

http://whyaskew.wordpress.com/


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Allanna M. Rolli

http://alannamrolli.wordpress.com/


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Michelle’s Tweet

Absolutely Crazy?

http://www.youtube.com/watch?v=zdRmhVW80RU


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Stephanie’s Tweet

Does She Really Know?

http://www.youtube.com/watch?v=mgm7HX4gS7A


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Social Media: Defined


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NEXT WEEK

QUIZ #2

social media strategy presentation - engaging your tribe (module 7)

Business