social media success cases...social media success cases author kigo_new created date 3/31/2014...

Social Media Success Cases

Luxury Apartments

Stockholm

Why is SM important?

Specialized on vacation rentals

We are open to changes

We manage crisis situations

Why SM with Kigo?

Social Media in Kigo

luxury apartments

in Stockholm

5 accommodations

Luxury Apartments SE

Goals

Luxury Apartments SE

Before • No FB account

• No Twitter account

• No G+ account

Luxury Apartments SE

Now

Luxury Apartments SE

Our KPIs are transparent

We know "when" to post

We study your market

and your customers

November December January February March

Facebook 0 9 18 21 23

Twitter 0 8 17 7 17

G+ 0 5 20 29 25

We interact with people

»FB + 23 %

»TW + 17 %

»G+ + 25%

We interact with people

From December 2013 to March 2014

We interact with people

November December January February March

Facebook 0 35 41 42 49

Twitter 0 56 70 75 90

G+ 0 18 25 30 36

We improve results

»FB + 49 %

»TW + 90 %

»G+ + 36%

We improve results

From December 2013 to March 2014

We increase web traffic

November December January February March

Facebook 0 8 38 53 41

Twitter 0 21 34 38 24

G+ 0 1 2 0 10

We increase web traffic

From December 2013 to March 2014

»FB + 41 %

»TW + 24 %

»G+ +10 %

How we do that

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