social media success cases...social media success cases author kigo_new created date 3/31/2014...

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Social Media Success Cases Luxury Apartments Stockholm

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Page 1: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

Social Media Success Cases

Luxury Apartments

Stockholm

Page 2: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

Why is SM important?

Page 3: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

Specialized on vacation rentals

We are open to changes

We manage crisis situations

Why SM with Kigo?

Page 4: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

Social Media in Kigo

Page 5: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

luxury apartments

in Stockholm

5 accommodations

Luxury Apartments SE

Page 6: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

Goals

Luxury Apartments SE

Page 7: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

Before • No FB account

• No Twitter account

• No G+ account

Luxury Apartments SE

Page 8: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

Now

Luxury Apartments SE

Page 9: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

Our KPIs are transparent

Page 10: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

We know "when" to post

We study your market

and your customers

Page 11: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

November December January February March

Facebook 0 9 18 21 23

Twitter 0 8 17 7 17

G+ 0 5 20 29 25

We interact with people

Page 12: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

»FB + 23 %

»TW + 17 %

»G+ + 25%

We interact with people

From December 2013 to March 2014

Page 13: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

We interact with people

Page 14: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

November December January February March

Facebook 0 35 41 42 49

Twitter 0 56 70 75 90

G+ 0 18 25 30 36

We improve results

Page 15: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

»FB + 49 %

»TW + 90 %

»G+ + 36%

We improve results

From December 2013 to March 2014

Page 16: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

We increase web traffic

November December January February March

Facebook 0 8 38 53 41

Twitter 0 21 34 38 24

G+ 0 1 2 0 10

Page 17: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

We increase web traffic

From December 2013 to March 2014

»FB + 41 %

»TW + 24 %

»G+ +10 %

Page 18: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

How we do that

Page 19: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM

19

Page 20: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM
Page 21: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM
Page 22: Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014 10:08:36 AM