social media success cases...social media success cases author kigo_new created date 3/31/2014...
TRANSCRIPT
Social Media Success Cases
Luxury Apartments
Stockholm
Why is SM important?
Specialized on vacation rentals
We are open to changes
We manage crisis situations
Why SM with Kigo?
Social Media in Kigo
luxury apartments
in Stockholm
5 accommodations
Luxury Apartments SE
Goals
Luxury Apartments SE
Before • No FB account
• No Twitter account
• No G+ account
Luxury Apartments SE
Now
Luxury Apartments SE
Our KPIs are transparent
We know "when" to post
We study your market
and your customers
November December January February March
Facebook 0 9 18 21 23
Twitter 0 8 17 7 17
G+ 0 5 20 29 25
We interact with people
»FB + 23 %
»TW + 17 %
»G+ + 25%
We interact with people
From December 2013 to March 2014
We interact with people
November December January February March
Facebook 0 35 41 42 49
Twitter 0 56 70 75 90
G+ 0 18 25 30 36
We improve results
»FB + 49 %
»TW + 90 %
»G+ + 36%
We improve results
From December 2013 to March 2014
We increase web traffic
November December January February March
Facebook 0 8 38 53 41
Twitter 0 21 34 38 24
G+ 0 1 2 0 10
We increase web traffic
From December 2013 to March 2014
»FB + 41 %
»TW + 24 %
»G+ +10 %
How we do that
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