social media survival for private school principals

Travis Allison (@Zoic)

Social Media

for Independent Schools

SURVIVAL

I WAS A

FIREFIGHTER

LET’S REVIEW

MARKETING IS...

Getting someone who has a NEED to...

MARKETING IS...

Know Like Trust

*hat tip to @ducttape

WHATPeople don’t buy

you do,

WHYthey buy

you do it.

WHAT’S YOUR WHY?

TO_______, SO THAT_____.

WHY:Questions to work out your

For the STAFF:

• What changes do parents say to you that they notice in their kids after joining _____ School?

• How would the world be different without the school?• On the most stressful of school days I still going to bed at night knowing

____________• Despite all administrative challenges we face we never think about

giving up because ___________• Going head-to-head with any other school, we'd win

because___________• If you could re-do one thing from the early days of the

_________ School what would that be?• In what moments in the school year are we at our _______ School

best?

For PARENTS:

• The world is better because the ________ School does __________

• When you ask your child about school what topic gets his/her heart beating faster, makes him/her smile, floods him/her with great memories?

• What has been a defining moment for you at school?

For ALUMNI:

• What specifically about who you are now comes directly from your _____ School experience?

• If you could go back and thank your most influential _____ School mentor for one thing, what would it be?

• Name a ______ School person who has had a strong impact on you.  What specifically did you learn from them? Recount a specific story that perfectly demonstrates how great that person was and the lesson you learned.

• What has been a defining moment for you at school?

WHY STATEMENTWith a strong

you avoid a...

BIGGEST COMPETITOR?

race to bottom

+ Public Schools are FREE

BEFOREstrategy

tactics

What

Problemare you solving?

What

QUESTIONSdo they always ask?

MARKETINGThe online

hierarchy

1Your

WEBSITE

(race to the bottom)

I KNOW THERE’S A

PROBLEMI JUST DON’T KNOW WHAT THE

SOLUTION IS.

WARNING: REVIEW SLIDE COMING

front page challenge

I GO HERE! I WANT TO

GO HERE!

Dynamic

Your Address

Content Marketing Strategy

Phone

Email

Chat

Form

TWO THINGS IMPORTANT TO GOOGLE:

CHANGES1. Your website

SOCIAL MEDIA2. You have links from

2Marketing

NEWSLETTER

WORTH SHARINGMake it

3

FACEBOOK

4

YouTube

DRAMABring the

REMEMBER THE 10 YOUTUBE THINGS

http://zoic.ca/131DGdq

5

GOOGLE PLUS

TWITTER?Where’s

BEFORE THE

LAST #...

THAT’S NICE BUT...

HOW DO I GET IT ALL DONE?

I believe...

TELL YOUR STORIES

Set the POLICY

SOME TOOLS

“anyone recommend”

create an alert that starts with:

“anyone recommend” private school

6

Pinterest

Your Ideal Client LOVES it

PINTEREST?How Do We Work

TRAVIS ALLISONsocialcatalyst.ca

@Zoic

slideshare.net/zoic