social networks and business communication

Shel Holtz, ABCIABC International ConferenceJune 25, 2008

??A client asks if you know any companies using social media tools in SharePoint 2007.

You want to answer in the affirmative, but can’t think of any. What do you do?

Classes of Social Media

Conversation-enabled publishing platforms Blogs, podcasts

Social networks Facebook, LinkedIn, MySpace

Democratized content networks Digg, wikis, bulletin boards, Dell IdeaStorm

Presence networks (micro-blogging) Jaiki, Twitter, Pownce

Content sharing sites YouTube, Flickr, del.icio.us

Virtual networking platforms Second Life, There.com

Blogs, podcasts, wiki articles, photos, videos

Comments, ratings, reviews

Tags, feeds, voting

Social networks

Read, watch, listen

Source: Forrester Researchwww.forrester.com/groundswell

Why pay attention

Membership includes Your customers Your employees They’re already talking to each other

“Social networks will be like air”-- Charlene Li, Forrester Research

Opportunities for engagement

Message boards “The wall” Content (videos, images) Your own profile Advertisements (on some) Widgets / gadgets

Social Networks

Generalized Facebook, MySpace, LinkedIn

Ernst & Young on Facebook EY Sponsored Group offers the following content

relevant to the target college audience: EY career and recruiting information EY internship experience and photos EY recruiting brochure (.pdf) EY awards (updated weekly) Weekly poll question (updated weekly) Career tip of the week (updated every 2 weeks) EY intern videos (3 videos displayed to date) EY corporate social responsibility information EY guidelines for Facebook group Answers to key recruiting questions Ability for students to post comments and photos

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E&Y Facebook Advertising

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E&Y Results

Current EY Careers group membership = 5,020 Over 2,000 members had joined the group within the

first month 71% of current members are either students at EY

target schools, EY employees or past interns Group has been viewed 190,000 times since launch Photos = 94 current photos Discussion Board = 13 current discussion topics with 46

total posts Wall Posts = 206 current posts 77.3 million ad unit impressions delivered 44% of poll respondents heard about EY through Facebook 19% of poll respondents indicated that Facebook flyers

were the best way to find out about on-campus recruiting events

3,082 click-thrus to ey.com from Facebook (7/31 – 11/30)

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Social Networks

Generalized Specialized

Themed (CarSpace, MyRagan, Dopplr)

Social Networks

Generalized Specialized Do-It-Yourself

Your website and social networks

Do you want your visitors to engagewith each other?

Google FriendConnect

Intranet Social Networks

Work is social Replace your directory

Dell Computers Nestle USA Wachovia IBM

Elements of social networks are on…

YouTube Flickr Digg Virtual worlds (e.g., Second Life) The list goes on

Questions?

Shel Holtz, ABCwww.holtz.comblog.holtz.com (blog)www.forimmediaterelease.biz (podcast)415.367.3820 (phone)ShelHoltz (Skype)shel witte (Second Life)shel (Twitter)