social networks for business

Catch Me On Facebook, LinkedIn, MySpace:

On-line Social Networking for Business and Marketing

6 Degrees of

Separation

2 Degrees to the Queen

2 Degrees to the Queen

2 Degrees to the Queen

2 Degrees to the Queen

4 Degrees of R2D2

4 Degrees of R2D2

4 Degrees of R2D2

4 Degrees of R2D2

4 Degrees of R2D2

Need forConnection

Myspace: 110 million users

Facebook: 60 million active users

What is a social network?

Profiles

Ways to establish visible “friendship” connections with other users

Methods to share

information one-to-one and

one-to-many

Shared Activities

What is a Social Network?

Profiles

Visible Connections

One-to-One and One-to-Many communication

Shared Activities

Tons of Social Networks

Let’s GetNerdy!

Sarnoff’s LawNetwork Value = n

Watch my show!

5

Metcalfe’s LawNetwork Value = n(n-1)

2

20

Reed’s LawNetwork Value = 2n –n-1

Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law

Sarnoff’s Law

Based on an N of 100

100

Total value ofNetwork =100

Sarnoff’s Law Metcalf’s LawN(N-1)/2Number of

possible connections = 4,950

Based on an N of 100

100

Total value ofNetwork =100

Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law

Sarnoff’s Law Metcalf’s LawN(N-1)/2Number of

possible connections = 4,950

Reed’s Law2n-n-1Number of

possible connections =1,267,650,600,228,229,401,496,703,205,376

Based on an N of 100

100

Total value ofNetwork =100

Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law

Let’s look at this another way

Blatant use of clip art

ahead!

! WARNING

Social Networks Are Just Like Parties

Hey Yal!Listen up!

No one talks To the squid

The Power of Weak Ties!

This is a really

weak tie!

HO

OWeak Ties

Mark Granovetter (1973) “The Strength of the Weak Ties”

A

B

C

Quality of Connections

Types of Social Networks

Massive

Valid email only requirement

Affinity Based

Common interest

Custom features dedicated to the interest

Geographic

Place Related

Mobile location based networks

Walled Gardens

Invitation only

Internal or special purpose

Activity Based

Formed around a purposeful activity

Social network is secondary to the task

Now you know…

Types of SNS

Why SNS work

Examples of SNS

Mechanics of SNS

After the break…

5 for 5 Tips

What’s your SNS strategy?

Joining a SNS or Creating one?

What to do today

?Join CreateOR

?Individual CompanyOR

?Networking ReputationOR

?Internal ExternalOR

5 Tips!!SNS Strategy

New Opportunities

Join Linked In get recommendationsfrom previous employers

Start a blogpush links to a local SNS or one dedicated to your field

Connect w/Companiesfind current employees of the companies you’re interested in

Clean up your online image

Connect with alumni for internships, advice

Entrepreneur

Find new employees

Network you never know whereyour next opportunitywill come from

Link to other entrepreneurs

Clean up your online image

Make your small company look big create a community

Internal Communication

Encourage corporate culture

Virtual water cooler

Connect distant employees

Give your company a “face”employee profilesadd humanity

Invite collaboration on company issues

Marketing to Customers

Create SNS Apps to your target demographic

Coolness factor don’t sell the product, sell a community around the product

Build an army of evangelists

Access to expertsleverage your resources

Collect data about customers, feedback

Marketing B-B

Create a network of customers

Reputation and authority

Create a niche through conversation

Clean up your online image

Track opinion of your product by facilitating the conversation

SNS Etiquette

“advertise”Don’t

be a trollDon’t

Forget who is

watchingDon’t

Be a stalker

Don’t

Spam your

network with app invites

Don’t

participateDo

Be yourself

Do

Choose quality

over quantity

Do

ReconnectDo

ContributeDo

Be a Person, Not a

Product

Do

What You Can Do Today

Start discussing yourcompany’s social strategy

Join Linkedin.comFacebook.comSmallerIndiana.com

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