social strategy

Social StrategyTwitter & Google+

TwitterWho are we talking to?

1. Customers - Fans/Players (Multi-Brand Users)

2. Bloggers - Mommy, Reviewers

3. Giveaway-Seekers

TwitterWhat can we do here?

1. Create Links2. Funnel Traffic3. Generate Exposure4. Increase Brand Awareness5. Generate Positive Attitudinal Change

Twitter

Giveaways

Pop Up SalesGift Card Contests:

RTHashtagFollowCreative AnswerPicture

Humanizing

Engaging:

FavoritingRetweetingFollowingReplying

How do we do it?

TwitterWhat are we saying about ourselves?

"SportsUnlimited.com sells stuff, but the people behind it are smart, sometimes humorous, generous, and genuine."

"We would rather have fun on Twitter than sell you something because you don't go on Twitter to shop."

Twitter

Be Personal

Engage with people

Create Positive Attitudinal Change

"OMG SportsUnlimited RT me!!!"

Giveaways

Create interesting daily giveaways for RT, Follow, etc.

Stay consistent: Users will remain engaged

Overview

TwitterRecommended Action

1. Mon-Thurs: $25 Gift Card Giveaway

2. Friday: $50 Gift Card Giveaway

3. 1x / Week: Pop Up Sale - 25% Single Product

Google+

Sports Fans

FansPlayersCustomers

Browsers

ReadersWritersNews Seekers

Who are we talking to?

Google+What can we do here?

1. Put Ourselves in a Community2. Become a Resource for Interesting Content3. Share Content4. Create Links5. Increase Brand Awareness

Google+

Interesting and Relevant Posts

PicturesVideosGraphicsArticlesGIFsPolls

How do we accomplish our goals?

This image has 500 shares, 800 +1's in 24 hours. (Via "What's Hot" Google+)

Google+What are we saying about ourselves?

"We love sports, check out this cool stuff."

"We are a resource for cool, sports related media that we find and share."

Google+

Be Interesting

Post Cool Stuff

Become a Resource

Stay Relevant

Be Focused

PicturesVideosGraphicsArticlesGIFsPolls

Overview

Google+Recommended Action

1. Post Blog Articles In Communities

2. Connect with SportsU (upon launch)

3. Contests: Share Image to Enter (Product Giveaway)

Social StrategyAdditional Recommendations:

1. "Tweet/Share Your Purchase!" after checkout

2. Use "Follow" widgets for G+ and Twitter3. Use Email/Site Banner to promote Twitter

Giveaways4. Test Promoted Tweets/Hashtags5. "Tweet That You Want This" on product

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