social summer media relations modernised

# CIPRsm

Media Relations Modernised

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

Conversations

# CIPRsm

# CIPRsm

Media relations dilemma

# CIPRsm

# CIPRsm

# CIPRsm

Over 80% of journalists are on Twitter

# CIPRsm

• Finesse your outbound media relations• Create tailored Twitter lists to widen

awareness• Organic versus engineered conversations• Get the full picture• Be alerted to and keep up with relevant

conversations as they happen

Modernised Media Relations

# CIPRsm

Identify

# CIPRsm

The “Influence” wars

VS

VS

# CIPRsm

Listen and Engage

Tweetdeck Twitter lists

# CIPRsm

# CIPRsm

2 Hours and 9 Minutes

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

# CIPRsm

Summary• 27 different journalists• 9 outlet accounts• 17 outlets Evening Standard, BBC,

ITV, Sky, Press Association, Guardian, Sun, Daily Mail, Daily Mirror, Independent, IoS, MSN UK, Yahoo UK, Money Saving Expert, Confused, Moneywise Magazine, This is Money

• 6 articles

# CIPRsm

# CIPRsm

Thanks @AdParker