"social workers:" leveraging your employees for social media success

Leveraging your employees for social media success

@kendalpeiguss // #gilbane

SOCIAL WORKERS

@kendalpeiguss

Marketing Programs Manager at SmartBear Software

Contestant on the Price is Right (lost a trip to Los Cabos in the Showcase round)

#gilbane

KENDAL PEIGUSS

SOCIAL MEDIA…What’s your policy?

of companies have a formal social media policy

of companies block employee access to social media at work

http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013

26%

69%

What’s your policy?un

-

#gilbane

Your employees are your most valuable social media assets.

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Expert

s Advocates

People

THEY ARE EXPERTS

Leverage Your Experts

• Retweet them, share their content

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Make a Twitter list

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Share their content

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• Retweet them, share their content• Call them into conversations, online

or offline

Leverage Your Experts

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Technical expert to the rescue!

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• Retweet them, share their content• Call them into conversations, online

or offline • Include their social info into

webinars, press releases, product launches

Leverage Your Experts

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Link to social profiles

• Retweet them, share their content• Call them into conversations, online

or offline • Include their social info into

webinars, press releases, product launches

Leverage Your Experts

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THEY ARE ADVOCATES

• Make it EASY to share open positions, event info and new content

Empower your Advocates

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“The @SoapUI by @SmartBear 4.6 #REST release is now available! http://bit.ly/1goTd8j”

The “Easy Tweet”

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• Make it EASY to share open positions, event info and new content (easy tweet)

• Make photos readily available and public

Empower your Advocates

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Use Flickr or Facebook

to share photos

• Make it EASY to share open positions, event info and new content (easy tweet)

• Make photos readily available and public

• Train your teammates on social media

Empower your Advocates

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Personalized social training

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THEY ARE PEOPLE

“The best Sales month I ever had was the month after my son was born.”

- Gerry McManusNational Sales

ManagerSmartBear Software

• Bake social media into the culture

Give Power to the People

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• Bake social media into the culture• Experiment with new technologies

Give Power to the People

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Video brings people to the forefront

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• Bake social media into the culture • Experiment with new technologies • Showcase people and personality in

marketing and Sales

Give Power to the People

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The Policyun-

#gilbane

Leverage

your

expertsGive

power to

the peopleEmpower

your

advocates

Thank you.

Kendal Peiguss@kendalpeiguss // #gilbanelinkedin.com/kendalpeiguss