socialising media: how to activate social

CIARÁN NORRISHEAD OF DIGITALMINDSHARE IRELAND

MAKING MEDIA SOCIAL

Why?Facts & trends in social

How?Putting it into practice

Why?

Creators

Critics

Collectors

Joiners

Spectators

Inactives Forrester’s Social Technographic Ladder 2007

THE LADDER

ambientlight.ca

5

LONDON, 2005

10%

55%

80%

Mobile Internet Usage

NEW YORK, 2009@jkrums

8

ambientlight.ca

THE LADDER’SON ITS SIDE

9

10

But!

ONLY 20%OF MOST POPULAR

VIDEOS ARE

UGC

@jkrumsMorning Ireland, September 2010

619,000 average viewers

410,000 average readers

992,000 average readers

426,000 average readers

94,822 average readers

1.83m Active Users63.9% visit daily

432,000average readers

218,000 average listeners

785,000 average viewers

TECHNOLOGYBECOMES MORE USABLE

How?

Aims

udience

pproach

nalyse

Process

Leeroy09481 on flickr

Aims

Jeff Milner on flickr

Audience

victoriapeckham on flickr

On1stsite on flickr

Approach

Analyse

Analyse

The Journey

Seek

Share

Act

Involve

Analyse

SOCIAL IS THE NEW MAINSTREAM

USC NOT UGC

MAKE IT EASY FOR CONSUMERS TO MAKE THE RIGHT CHOICE

PICK THE TOOL FOR THE JOB, NOT THE JOB FOR THE TOOL

HAVE FUN!

CONCLUSION

PSD on flickr

CIARAN.NORRIS@MINDSHAREWORLD.COM