socialtoaster: social marketing automation made simple

Webinar Presented By

Vision Multimedia Technologies, LLCwww.socialtoaster.com | www.vmtllc.com

Who We Are

• Vision Multimedia Technologies– Located in Baltimore, MD– 12+ years experience in web & custom software development

• Our Social Marketing Philosophy– We believe that every brand has a loyal group of followers who

feel personally connected to that brand– As a result, they would be happy to promote the brand’s

content on their personal networks if it were easy to do so

• What We Do– We help organizations quickly and easily implement a cost-

effective and measurable social marketing campaign by leveraging their greatest resource, this existing community of supporters, or as we call them Brand Ambassadors.

Introducing SocialToaster℠

Social Marketing Automation Made Simple!

• Centralized Postings– Administrator creates and broadcasts content

• Utilizes Brand Ambassador System– Employees, customers, fans or any type of supporter– Drive traffic to your web site via their personal social

networks including Facebook, MySpace, Twitter & LinkedIn

• Automated Link Tracking & Real-Time Reports– Show entire process from click to lead capture to sales

• Closing the Loop– Straightforward data allows for easy evaluation of campaign

What Makes SocialToaster Unique?

• Easy Social Campaign Management– Create content once on web site and share with the masses with

just 1 click– Saves you time and effort

• Complete Message Control– Content creator dictates the message shared on social networks– Brand Ambassadors cannot alter or edit the message shared– Prevents brand dilution and mitigates potential for bad PR

• High Click Through Rates Generate New Traffic– The average SocialToaster post gets 7 - 9 CLICKS

• Seamless Integration With CRM & E-commerce – Attribute a dollar amount to individual Brand Ambassadors &

each social network• Provides Accountability & Measures Results

– Calculate real ROI

Who are your Brand Ambassadors?

• Self-Selected “Super Fans” of your company or brand

• Sign up online to allow you to market to their social networks

• Ambassadors choose the social networks & settings

• SocialToaster posts appear to come from the Ambassadors themselves

Fans

Custom

ers

Employees

EndorsersAffiliates

AgentsFriends

Donors

What does the process look like?

Real Time Reports

High level statistics show traffic generated by social marketing including:– Visitors– Leads– Conversions

Reports can also be viewed by:– Social Networking Site– Brand Ambassador

SocialToaster Products

SocialToaster Lite

• Stand alone blog with SocialToaster software

• On-demand installation from SocialToaster web site

• $199.00 installation fee

• Pay per post

• No IT involvement

• Anyone can install and start Toasting!

SocialToaster Enterprise

• Ideal for large organizations

• Integrates with:– CRM– CMS– e-commerce

• Highly customized

• Requires IT involvement

• Any type of content can be promoted to Ambassador network

SocialToaster Products

We also offer versions that plug into many popular content management systems

SocialToaster Solutions

AcademicToasterFor schools & universities to recruit, promote events and communicate with alumni

AssociationToasterLeverage the networks of members to increase

awareness, grow membership, and communicate with other members

CandidateToasterIncludes everything a political candidate needs to

successfully support their campaign initiatives online

CommunityToasterFull-featured web site content management and social

marketing solution for non-profit organizations

Case Study

Beta: Rolled out Ambassador program to salon managers

• SocialToaster Beta Campaign Results:– 73% Ambassador Participation Rate – 3 Total Broadcasts in Campaign

• 1 coupon• 2 blog updates

– Each Ambassador drove 10+ unique visitors to site during campaign

– 6.5 Clicks per Link Posted on Ambassador Social Network

Phase 2: Now rolling out Ambassador Program to 14,500 stylists nationwide

Cross Promotion Case Study

• Social Media Promotion for Stylists

– SocialToaster provides Redken with a unique opportunity for cross-selling products via a retailer social marketing campaign

– Promotion designed to:• Incent Stylist Ambassadors to register• Encourage active participation by Ambassadors • Drive sales of Redken products via the salon channel

Potential SocialToaster Reach

Brand Ambassadors 500

Ambassador Friends per Social Networking Site 100

Sites per Ambassador 2

Potential Reach per Broadcast 100,000

Broadcasts per Week 2

Weeks in Trial 12

Total Marketing Reach for SocialToaster Pilot 2,400,000

Lift in Monthly Site Visits (based on 9 clicks per post) 72,000

Getting Started is Easy!

• Initial Setup & Installation Fee– Customization is available

• Pricing per Post– The more Ambassadors you recruit, the more posts, the

less you pay per post!

• Ability to set monthly budgetary limits– SocialToaster will stop broadcasting when budget is

reached

• In just days you can start toasting your competitors’ social marketing!

Vision Multimedia Technologies, LLC410.889.7770

www.socialtoaster.com