southern sociological society 2012
Post on 20-Jun-2015
143 Views
Preview:
DESCRIPTION
TRANSCRIPT
Sandra L. Paredes
Johns Hopkins University Master's Candidate
Communication
Hispanic Women's Perceptions and Attitudes of Health
If we frame health messages within the intended audiences' cultural context, can we shift the locus of control and increase disease prevention?
Acculturation & Disease Prevention
Impetus
Health Perspectives
Literature Review
Coronado, Thompson, Tejeda & Garcia (2004) • diabetes risk factors: heredity, diet high in fat and sugar, obesity • emotional trigger: susto made them susceptible to getting diabetes
Pérez-Stable, Sabogal, Otero-Sabogal, Hiatt, & McPhee (1992) • cancer causes : sugar substitutes, bruises, microwaves, antibiotics • attitudes: death sentence, punishment from God, and unpreventable
Flórez, Aguirre, Viladrich, Céspedes, De La Cruz, & Abraído (2009) • locus of control: internal (individual action) & external (God’s will) • nuance: God helps people who help themselves • proactive: regular screenings, especially if at risk for breast cancer
Health Literacy
Intended Audience Perspective
Source: DC Cancer Consortium & Westat. (2009). Is your body talking? Take time to Listen: An ovarian and endometrial cancer awareness campaign. www.dccancerconsortium.org
Craft messages that
resonate with the intended audience.
Capture the emotional nuances of health within audience's life context.
BEHAVIORAL AND SOCIAL SCIENCE INTERVENTIONS FOR HEALTH CARE ATTAINMENT Healthful Mind-body Interaction -- stress reduction relaxation, non-pharmacologic pain and anxiety treatment, substance abuse treatment, sobriety maintenance Health Promotion and Wellness -- public and social media health education, community motivational interventions, impactful health literacy.
Social Science Perspective
Source: Association of American Medical Colleges. (2011). Behavioral and social science foundations to future physicians. www.aamc.org
A complete medical education must include, alongside physical and biological science, the perspectives and findings that flow from the behavioral and social sciences.
Research Design
Research Questions
RQ1: How does acculturation affect Hispanic women’s culturally bound health attitudes and perceptions?
RQ2: How do Hispanic women adopt biomedical health attitudes in the U.S.?
Focus groups • 2 groups, each with 6 -8 participants (n ≈ 14) • English & Spanish • Recruit via local businesses, social media & word-of-mouth in Washington, D.C.
Audience • Women • Ages 18+ • Hispanic & Hispanic-American
Methodology & Audience
Demographics i.e., birthplace, years living in the U.S., age at arrival
Acculturation • Language preference for media (i.e., radio, newspaper, books, websites) • Language preference for socializing (i.e., family, friends, work, school • Cultural self-identification (i.e., Hispanic, Hispanic-American)
Health Behaviors & Beliefs • Preventative (i.e., vaccines, women’s exams, eye & dental exams) • Familiarity with cultural health beliefs (i.e., mal de ojo, susto) • Cancer beliefs (i.e. preventable, treatable, curable)
Screening Tool
Focus Group Segments
More Acculturated
Less Acculturated
Primary language
English Spanish
Birthplace U.S. or foreign foreign
U.S. arrival child adult
Age Under 40 40+
Self-identity Hispanic-American
Hispanic
Last thought …
Sandra L. Paredes slp22@jhu.edu
@slp22
Thank you
top related