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Spain

AlloCine NetworkEuropean Movie Sites

Spain

Overview of the European movie market

Why Internet is a must for distributors ?

AlloCine accross Europe

AlloCine Network

Spanish ad campaign

French ad campaign

UK ad campaign

Overview of the European Movie Market

Admissions 2007

Europe919 million admissions

European Movie Market Share 28.8%

Focus

Admissions 2006 2007 EvolutionFrance 189 178 -5,8%

UK 157 163 3,8%

Germany 137 126 -8,0%

Spain 122 117 -4,1%

Italy 106 120 13,2%

Total 711 704 -1%17%

18% 23%

25%17%

France UK Germany Spain Italy

Source : European Audiovisual Observatory

Why Internet is a must for distributors?

Internet population in Europe (Source: Internet World Stats)

France, UK, Germany, Spain, Italy• 190 million Internet users (total in Europe: 384 million)• Entertainment audience represents 74% of the Internet audience• Entertainement is Movies, TV, Music and Games

Focus on the “Entertainment-Movie” category

The Entertainment-Movie category includes movie and cinema chains sites as well as portal movie sections.

The Top 5*France UK Germany Spain ItalyAlloCine Imdb Imdb Cinetube MediasetPremiere Odeon & UCI Cinestar Y! Movies RaiInternaute Movies Cineworld Filmstarts Filmaffinity MymoviesImdb MyVue Cinemaxx Imdb MSN MoviesCityVox Y! Movies Moviemaze HoyCinema Y! Movies

* Analysis from ComScore and NetRatings - Sept-2008 / Video platforms like Youtube and Dailymotion are excluded

Promote the films• Create buzz from production to theater release• Reach your public with a range of different marketing tools • Direct Marketing (alerts, newsletters…)• Display film content on multiple media channels

Advertise on cinema websites• Low CPM compared to other media• Customised advertising formats• 100% cinema targeted audience• Choice of specific targets (regional, ages…)• Extensive analysis of campaign impact (ROI)

Advantages of using the Internet:

AlloCine across Europe

AlloCine in France

For over 10 years, AlloCine’s objective has been to give Internetusers the best information regarding movies, DVDs and TVSeries, no matter what they’re looking for. This commitment hasallowed AlloCine to work with all distributors (major & independent).

For distributors, AlloCine means:

• Exhaustive, powerful, professional• Equal editorial attention to major and independent films• Tailored-made advertising campaigns

The European Network

With its sucess in France, AlloCine quite naturally began to develop a European Network of movie sites, supported by partner distributors.We accepted the challenge to adapt our editorial, marketing and sales know-how to each country’s specifications.

This Network is two-fold :- A dedicated staff handling country operations- Headquarters (Paris) liaising with each country office and circulating the best pratices and ideas.

AlloCine Network

AlloCine.fr6.3 million unique visitors (1)

200 million page views

AlloCine.com (Belgique)324,000 unique visitors5.5 million page views

Screenrush.co.uk312,000 unique visitors (2)

3 million page views

SensaCine.com155,000 unique visitors (3)

1 million page views

Filmstarts.de630,000 unique visitors (4)

10 million page views

11 million unique visitorsin Europe

Number 1 French movie and TV portal

In the Top 5 Belgium movie sites

In the Top 15 UK movie sites

Launched in August 2008

In the Top 3 German movie sites

(1) – NNR Août 2008 / (2) – Comscore Août 2008(3) – SmartAdserver Août 2008 / (4) – Comscore Août 2008(5) – NNR Août 2008 / (6) – Internal data

AlloCine Sites and Partners

Mymovies.it2.3 million unique visitors (5)

25 million page views

Beyazperde.com970,000 unique visitors (6)

10 million page views

Number 1 Italian movie site

Number 1 Turkish movie site

AlloCine Sites Advertising Partners

Coming Soon : Netherlands, Poland, Sweden, Norway, Switzerland…

Spanish Advertising Campaign: SensaCine and Wanda Vision

Una Amistad Inolvidable

Duration: 2 weeks

Objective: create emotion with big advertising formats

How? Prestitial and customisation of SensaCine (make 100% of the audience aware of the movie)

Bienvenido al Norte (project)

Duration: 1 month

Objective: 1. Raise awareness of this French movie2. Encourage Internet users to view clips, photos

How?1. Distribution of a 4-page leaflet in Yelmo Cinemas2. Media campaign and editorial feature on the site3. Dedicated section sensacine.com/bienvenidoalnorte

French Advertising Campaign: AlloCine and Haut et Court

Tokyo

Duration: 2 weeks

Objective:1. Reach 100% of the moviegoers2. Increase awareness of the movie

How?1. Prestitial and customisation of the Home Page2. Classic formats with a large number of page impressions

UK Advertising Campaign: AlloCine and Pathe

Hunger

Duration: 10 days

Objective:Reach 100% of the moviegoers

How?Prestitial and video ad formats

Contacts

Sales & Marketing contacts

France (www.allocine.fr) : Marine Lafon, mlafon@allocine.fr

UK (www.screenrush.co.uk) : Tom Swalow, tswallow@screenrush.co.uk

Spain (www.sensacine.com) : Pascal Kaszczyk, pkaszczyk @sensacine.com

Germany (www.filmstars.de) : Jürgen Armbruster, armbruster@filmstarts.de

Other countries : Laurent Schummer, lschummer@allocine.fr Grégory Ragot, gragot@allocine.fr

Headquarters in Paris

• Grégoire Lassalle, COO AlloCine Group : glassalle@allocine.fr

• Alexandra Ouzilleau, VP International : aouzilleau@allocine.fr

• Laurent Schummer, International Sales Manager : lschummer@allocine.fr

• Grégory Ragot, Sales & Marketing Coordinator : gragot@allocine.fr

• Alexis Geng, International Managing Editor : ageng@allocine.fr