special event social entrepreneurship training: developing community capital “beyond...

Social Entrepreneurship Workshop

Developing Your Community Capital

‘Beyond Sustainability’

PART I: Wilford Welch

Former US Diplomat, business consultant, author of The Tactics of Hope: How Social Entrepreneurs Are Changing Our World

PART II: David Hopkins

Speaker, entrepreneur, co-author, The Tactics of Hope, social entrepreneurship champion for the millennial generation

PART III: Kene Turner

Social entrepreneur, motivational speaker, community engagement change agent, president of EpiLife Consulting, Inc.

Goals and Outcomes

Goals and OutcomesWilford - Part I

Goals and OutcomesWilford - Part I1. Root causes of the sustainability crisis

Goals and OutcomesWilford - Part I1. Root causes of the sustainability crisis2. Why a shift in values and priorities is imperative

Goals and OutcomesWilford - Part I1. Root causes of the sustainability crisis2. Why a shift in values and priorities is imperative3. Values and priorities for sustainable communities

David - Part II

David - Part II1. Significance of social entrepreneurship to our future

David - Part II1. Significance of social entrepreneurship to our future2. How SEs develop community capital

David - Part II1. Significance of social entrepreneurship to our future2. How SEs develop community capital 3. Models and case studies to learn from and replicate

Kene - Part III

Kene - Part III1. A social entrepreneurship toolkit for community engagement

Kene - Part III1. A social entrepreneurship toolkit for community engagement 2. Lessons from EpiLife Consulting’s work in communities

Kene - Part III1. A social entrepreneurship toolkit for community engagement 2. Lessons from EpiLife Consulting’s work in communities3. Creating your own action steps for community engagement

PART I:

The Values Shift

We are living through one of the most fundamental shifts in history – a change in the actual belief structure of society

No economic, political, or military power can compare with the power of a change of mind. By deliberately changing our images of reality, people are changing the world.’’ Re-envisioning humanity’s relationship to the natural world will require a fundamental shift in the core values that shape our dealings with the Earth and each other.

- Willis Harman, author, Global Mind Change

A sustainable world will only be possible by thinking differently

With nature and not machines as their inspiration, today’s innovators are showing how to create a different future by learning to see the larger systems of which they are a part and to foster collaboration across every imaginable boundary. These core capabilities – seeing systems, collaborating across boundaries and creating versus problem solving – form the underpinnings, and ultimately the tools and methods, for this shift in thinking.

- Peter Senge, author, The Necessary Revolution

We have to find a new form of economy, an economy that knows how to govern its limits

An economy that respects nature and acts at the service of man, a situation where political and humanistic choices govern the economy and not the other way around. We have to discover new economic relationships that move at a more natural pace.

- Carlo Petrini, Founder of Slow Food

We live at a moment of deep ignorance, when vital knowledge that humans have always possessed about who we are and where we live seems beyond our reach

Through centuries of keen observation, interpretation, and the passing down of knowledge, our common ancestors understood that the wisdom underlying effective sustainable practices is built into the natural world. Today that wisdom is still held in its most pure and truthful forms by the indigenous peoples of the world.

- Bill McKibben, American environmentalist and author

Sustainable human communities are best modeled after nature’s eco-systems which themselves are communities of plants, animals, and micro-organisms that nurture and support each other. Thus the way to sustain life on a whole is to build and nurture a more human community.

- Bill Plotkins, author, Nature and the Human Soul

New Consciousness to Fix Old Problems

We can not solve problems by using the same kind of thinking we used when we created them.

- Albert Einstein

The Root Causes of the Sustainability Crisis

• The industrial revolution and market capitalism have been so successful that in the past 100 years, the world’s population has increased from 2 to 7 billion (it will soon be 9 billion)

• We consumed more of the world’s resources in the past 50 years than in the previous 10,000 years combined

• Renewable resource systems, including fresh water, agricultural land, and marine resources, can not satisfy future demand

• Non-renewable resources, such as oil, also will not satisfy demand

• Our belief that technology alone will solve our sustainability problems is misplaced

The Natural World and Indigenous Wisdoms provide values and practices that can help us

• Nature, and the wisdoms of indigenous peoples, are sources of knowledge that modern man, in our headlong rush to modernity, dismissed as quaint and unimportant.

• Like systems thinking and biomimicry, they are now being recognized as critical to our future sustainability.

12 Value Shifts Leading to a Sustainable WorldOld Values Sustainable Values

12 Value Shifts Leading to a Sustainable World

More is better 1. Enough is enoughOld Values Sustainable Values

More is better

1. Enough is enough

Old Values Sustainable Values

More is better

Transaction

1. Enough is enough

3. Relationship

More is better

Transaction

“They” must solve it

1. Enough is enough

3. Relationship

4. I am the solution

More is better

Transaction

Growth/Profits

1. Enough is enough

3. Relationship

5. People, planet, profits

More is better

Transaction

Growth/Profits

1. Enough is enough

3. Relationship

5. People, planet, profitsTake, Make, Waste 6. Conscious use of resources

More is better

Transaction

Growth/Profits

Take from nature

1. Enough is enough

3. Relationship

7. Learn from nature

Take, Make, Waste 6. Conscious use of resources

More is better

Transaction

Growth/Profits

Take from nature

Money is power

1. Enough is enough

3. Relationship

8. Money is energy

More is better

Transaction

Growth/Profits

Take from nature

Money is power

1. Enough is enough

3. Relationship

8. Money is energy

9. Systems thinkingIsolate and solve

More is better

Transaction

Growth/Profits

Take from nature

Money is power

Top down

1. Enough is enough

3. Relationship

8. Money is energy

9. Systems thinking

10. Bottoms up/top down

Isolate and solve

More is better

Transaction

Growth/Profits

Take from nature

Money is power

Top down

1. Enough is enough

3. Relationship

8. Money is energy

9. Systems thinking

Isolate and solve

Focus on Differences 11. Search for Common Ground

More is better

Transaction

Growth/Profits

Take from nature

Money is power

Top down

Knowing it

1. Enough is enough

3. Relationship

8. Money is energy

9. Systems thinking

12. Living it

Isolate and solve

Focus on Differences 11. Search for Common Ground

1. Enough is enough

3. Relationship

8. Money is energy

9. Systems thinking

12. Living it

6. Conscious use of resources

11. Search for Common Ground

Barriers to Changing our Ways?

• Consumers: Like any addicted personality, why should I give up things I enjoy now for a possible benefit in the future?

• Businesses: The system, (metrics, and desires), all support the “more is better”, production/consumption and waste at all cost approach that has brought us to this point. I would be fired if I changed the business model that supports the “Three Ps” (People, planet and profit)

• Politicians: The voters expect more, and I better give it to them if I want to be reelected.

How do we move to a system that creates long-term abundance rather than short-term profit margins?

Problem-Makers and Problem Solvers in Dying and Evolving Systems

Deniers

TextTextTextTextSocial entrepreneurs

1800 2010 2050

TextHusbanding the new

Industrial Revolution &Market Capitalism

Hospicing the old

Barriers to Our Changing our Ways

• Local communities are of manageable size

• Communities are where experimentation, with rapid feedback, is possible

• Local communities provide fertile ground for the next generation of leaders (eg. Van Jones)

• Passionate social entrepreneurs operate best at the local level and are effective bridge-builders between the community, government and businesses

Passionate Individuals and Conscious Communities are Ideal Leaders of

“The Shift”

PART II:

Lessons from Social Entrepreneurs

What is a social entrepreneur?

n. society’s change agent, a pioneer of innovations that benefit humanity

entrepreneurs with a social or environmental mission

“Mission-driven capital bankers”: social, natural/environmental, human, financial, technological

Characteristics of Social Entrepreneurs

• They focus on social and environmental challenges

• They seek systemic solutions

• They are “boundary-riders” who think “out of the box”

• They love scalability - where applicable

• They collaborate across traditional boundaries

• They implement, using for-profit, not-for-profit and hybrid models

• Unlike business entrepreneurs, they share their ideas

Bill Drayton, Founder, Ashoka

http://www.youtube.com/watch?v=DttTSJEO47g&feature=channel

“Social” (Community) Entrepreneurs

• Socius, societas: companion, associate, comrade, business partner

• Communitatus: common, public, shared by many

• Industrial Revolution led to distinct division of professional and social roles, severely affecting the “relationship of exchange” between the consumer, producer, and seller

• Transaction-based relationships based on financial gains and bottom-line

• “Social” entrepreneurs collaborate beyond the local workplace to design solutions that are communal models

• The community becomes the marketplace of opportunity to exchange social and financial capital

4 Methods of Community-Building for Social Entrepreneurs

• Patient Capital and Slow Money

• The Power of Online Connectivity

• Localization / Globalization

• The Role of Corporations

How Social Entrepreneurs Develop Community Capital

Patient capital and the Slow Money Movement

Patient capital and the Slow Money Movement• Long time horizons for the investment

Patient capital and the Slow Money Movement• Long time horizons for the investment • Maximizing social, rather than financial, returns

Patient capital and the Slow Money Movement• Long time horizons for the investment • Maximizing social, rather than financial, returns• Providing management support to help new business models thrive

• Debt or equity investments in early-stage enterprises providing low-income consumers access to healthcare, water, housing, alternative energy, or agricultural inputs

• Typical commitments of patient capital: from $300k to $2.5 million in equity or debt; payback or exit in roughly five to seven years

• Strategic management consulting• Village capital ($40k credit, $50k venture)• Entrepreneurship fundamentals training• Communications, web, and media• Business planning and investor pitch expertise• Networking in the community

• $71 million in loans in 4 years• 573,000 lenders• 239,000 entrepreneurs• Average loan $100• Repayment rate 98%

Peer-to-peer internet microloans

Pioneering non-profit, financial services organization dedicated to transforming the way the world works with money.In partnership with a community of investors and donors, RSF provides capital to non-profit and for-profit social enterprises addressing these key issues:

Building Community Capital with the Online Connectivity

Bringing Global Issues to the Local Community Level

“Businesses in local living economies remain human-scale and locally-owned, fostering direct, authentic, and meaningful relationships with employees, customers, suppliers, neighbors, and local habitat, adding to the quality of life in our communities... from distant board rooms to local communities where there is a short distance between business decision-makers and those affected by the decisions… Success can mean more than increasing market-share, it can be measured by increasing happiness and well being, deepening relationships, and expanding creativity, knowledge, and consciousness.”

—Judy Wicks, “Local Living Economies: The New Movement for Responsible Business”

From Globalization to Localization

10/10/10 Event Highlights

Funniest: Sumo wrestlers cycling to practice in downtown Tokyo.

Most remote: An education center in the Namib Desert in Namibia installing six solar panels.

Most presidential: President Mohamed Nasheed of the Maldives is installing solar panels on his roof.

Most tipsy: Partiers in Edinburgh will be throwing a "Joycott" (a reverse boycott) at a local bar that agreed to put 20% of its extra revenues on 10/10/10 to making the bar more energy efficient. Attendees will try and drink as much as possible to raise money. Cheers!

• Enterprise development• Urban agriculture program• Community outreach and education

Coral Reef Restoration Project, Bali

Restoring sustainable ocean habitats through community involvement and ecotourism

A low-tech fun solution supplying

water to rural villages

Kaboom!

Entrepreneur's Local Partnerships Help Kids Play

Corporate Citizenship and Intrapreneurship

"Each of us has a capacity to make business not only a source of economic wealth, but also a

force for social and economic justice. Each of us needs to recognize and use the power we have to define the character of our enterprises, so they nurture values important to our society."

Interface

• Cut greenhouse gas emissions by 82%

• Cut fossil fuel consumption by 60%

• Cut waste by 66%

• Cut water use by 75%

• Invented and patented new machines,

• materials, and manufacturing processes

• Increased sales by 66%, doubled earnings,

• And, raised profit margins!

Fifteen years after CEO Anderson’s call for change, Interface had:

Recology(formerly Norcal Waste Systems)

http://www.recology.com/recology_home_movie.htm

The Triple-Bottom Line:People, Planet, and Profits

With such clear traditional forms of measuring success through profit, how do we

measure the impact of business on people and planet?

The Triple-Bottom Line:People, Planet, and Profits

With such clear traditional forms of measuring success through profit, how do we

measure the impact of business on people and planet?

How do social entrepreneurs develop community capital “beyond sustainability”?

What examples of social entrepreneurship have

you read about or seen?

RESOURCES?

Give us your business card and we will send you the full Social Entrepreneurship Resource

www.TacticsofHope.org

PART III:

Implementing Community Engagement

Epignosis - higher level of knowledgefrom “knowing it” to “living it”

“For any organization whose external environment is changing faster than it is changing internally, the end is in sight. It is only a matter of time.”

‐Jack Welch, Letter to GE Shareholders, 2001

“...the process of working collaboratively with groups of people af@iliated by geographic proximity, special interest, or similar situations...bringing about environmental and behavioral changes...that help mobilize resources and in@luence systems, change relationships among partners, and serve as catalysts for changing policies, programs, and practices.”

– CDC Community Engagement Project

What Is Community Engagement?

Ecology as Business

Commercial Business: the activity of providing goods and services to a community

• Ecology as Business: the earth’s activity of providing resources and environmental services to a community

Individuals Foundations

In 2008...•Individuals gave $230 billion •Foundations gave $45 billion

Of total foundation giving:72% came from independent foundations10% came from community foundations10% came from corporate foundations8% came from operating foundations.

Program-Based Investing

• A planned series of future events, items, or performances• Producing the outcomes of change SEs seek• Creates capacity to develop social, human, and financial capital over an extended period of time

Internal and External Impacts

• Human/Social Capital – stakeholder engagement at the core

• Local Support – Local support allows you to easily reach your market and adapt to the changing needs of your customers

• Stable Customer Base and Brand Reputation – Socially responsible businesses gain trust and loyalty from their consumers

• Niche Markets – Environmental/Social businesses often tap into niche markets where unique opportunities to profit exist

• Savings from Efficiency Measures – Costs saving from efficient design, production, and distribution

Case Studies

Steve Marriotti

Case Studies

Steve Marriotti

Case Studies

Steve Marriotti

Case Studies

Jasmine Lawrence

Case Studies

Rahfeal Gordon

Case Studies

Zoe Damacela

Case Studies

What Will You Do?

Just Starting?

What community engagement ideas do you have?

Already started?

How has this presentation changed your thinking about your community engagement activity?

Wilford Welch, AuthorWilford.Welch@attglobal.net

David Hopkins, Contributing EditorDavid.g.hopkins@gmail.com

Kene Turner, President EpiLife Consulting

Kene@EpiLifeConsulting.com

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