special topics in mobile

Todd Marks CEO & President

Todd.Marks@mindgrub.com@mindgrub

Special Topics in Mobile

Gamification

Background

Where are we Going?

Social, Mobile Gaming

Casual Gaming – Online Social Games

Casual Gaming – Widening Demographics

Mobile Gaming :: Scuba Adventures

What is Gamification?

What is Gamification?

Wikipedia- • Gamification is the use of game-thinking

and game mechanics in non-game contexts in order to engage users and solve problems.

• Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning.

Gamification Statistics

Recent engagement numbers released from Gallup, shows 71 percent of American workers are “not engaged” or “actively disengaged” in their work.

Gartner Research states that by 2015, 70% of all corporations will be using some form of “gamification.”

Elements of Gamification

• Badges as Rewards

• Challenges• Gifts / Rewards• Leaderboards• Progress Bar

• Virtual Environments

• Website / Portal Invigoration

• Quantifiable Outcomes

• Organizational Goals

Benefits of Gamification?

Business Management and Strategy

Business Process Improvement• Engagement of Employees• Learning and Development• Recruiting and Retention• Impact on the Current

Business Operations

Human Resources Development

On-boarding• Performance Support• Engagement of 21st Century Employee• Time to Proficiency• CollaborationRecruiting and Retention• Talent Management

3rd Party Software Products

Bunchball (3rd Party Products)

“Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way to engage with the businesses that give it to them.”

• User Engagement• Loyalty & Commerce• Employee Motivation

Badgeville (3rd Party Products)

The Process

The Process to Implement

BusinessNeed

Impact to Ecosystem &

ROI

DIY vs. 3rd Party

Planning & Costs

Implement-ation

Evaluation

LBS Case Studies

www.viaplace.com

Case Study :: 600Block

Convention & Visitors Associations

Convention & Visitors Associations

Case Study :: UNLV Alumni Association

Case Study :: Sonoma County, CA

Case Study :: University of Md (UMBC)

Johns Hopkins > Wayfinding

Local Up

Yamaha > Dealer Locator

Mobile “Triggers”

QRCodes

QRCodes

Location, Check-Ins

Mobile Security

Good Reader

• Reader app for iPhone and iPad

• Reads many formats of documents,

images, audio/video

• Variety of syncing capabilities

• Provides device-level encryption

Good For Enterprise

GFE provides multi-level data encryption for all BYOD devices:

• Data in motion: Provides strong encryption for all data communicated to and from devices

• Data at rest: Provides strong encryption on all data stored on devices

• Data in use: Separates personal and corporate data

• Manages BYOD mobile devices• Security policy enforcement• Real-time monitoring of devices

Boxtone

Next Paradigm Shift

Who’s ahead in the race?

Human Computer Interaction

Minority Report (2002)

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

Multi-Touch Screens

TED2006

Artificial Intelligence

IBM Deep Blue (1997)

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

Natural Language Processing | IBM Watson

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

Voice Recognition

Voice Recognition :: Star Trek

Voice Recognition is the ability of a machine or program to receive and interpret dictation, or to understand and carry out spoken commands.

What is Voice Recognition?

Speech Recognition |Siri

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

2011 Case Study :: DELL Customer Support

Augmented Reality

Augmented Reality::Star Trek

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

2005 NFL :: Augmented Reality

Are We Cyborgs?

“We need a new legal concept of what it is to be a person”

Accelerando (2005), Charles Stross

Augmented Reality

And In the Future…

Augmented & “Just-In-Time” Learning

What is Augmented Reality?

Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.

Augmented Reality

AR Instructor

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

Vector Shapes, Powered by String

2011 AR Triggers :: Borders

Who is the Winner?

Todd Marks CEO & President

Todd.Marks@mindgrub.com@mindgrub

Questions?