spot the designer! 3 min. quiz game

SPOT THE DESIGNER!

How to tell a designer by his product. Play with us in this 3 minutes quiz

Match #1: Eyewear

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SPOT THE DESIGNER!

every fashion brand, every designer has his own style, licensed products are asked the critical task to stay true to it,

maintaining the same mood and relevance

this activity is generally known as “brand extension”.

a poor brand extension is generally known as “brand slapping”

with this in mind we tried to test the distinctiveness of some eyewear models, logos have been censored

to get things easier, 3 designers per model are suggested, only 1 is true

ready?

1

Tom Ford

Olivers Peoples

Paul Smith

2

Laura Biagiotti

Emporio Armani

Tiffany & Co.

3

Paul Smith

Giorgio Armani

Emporio Armani

4

Michael Kors

Ray Ban

Emporio Armani

5

Dolce & Gabbana

Chloe

Tiffany & Co.

6

Giorgio Armani

Olivers Peoples

Gucci

7

Emporio Armani

Tiffany & Co.

Paul Smith

8

Ray Ban

Calvin Klein

Giorgio Armani

9

Paul Smith

Tiffany & Co.

Emporio Armani

10

Tory Burch

Emporio Armani

Dolce & Gabbana

1.Paul Smith

2.Emporio Armani

3.Paul Smith

4.Emporio Armani

5.Tiffany & Co.

6.Olivers Peoples

7.Tiffany & Co.

8.Giorgio Armani

9.Tiffany & Co.

10.Emporio Armani

SOLUTIONS

How did it go?

We are in the brand extension business since 12 years, yet we did not get the half of right answers

Some provocations to start a discussion:

- is eyewear business luxury or mass market?

- a “slapped” brand is enough to create relevance and distinctiveness to a fashion product?

- one Giorgio Armani frame can possibly be alike as one Tiffany, or as one Emporio Armani?

let’s discuss

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