stacey vickers – team leader, media and social media international cooperation & development...

Stacey Vickers – Team Leader, Media and Social Media

International Cooperation & Development

European Year for Development

2015:Strategy, Results and

Legacy

Context:International environment

2015 – a key year for international development

Major international events (SDGs/Agenda 2030, COP21)

Context:EU citizens' attitudes towards development

85%Percentage of Europeans who think it is important

to help people in developing countries

96%Percentage of

Europeans who say they have little or no knowledge of where

EU development money goes

• Member States

• EU Institutions

•30 International Organisations

•120 Civil Society/NGOs

•9 Private Sector companies

Strategy:Working

with PartnersDe-centralised Approach

Strategy:Identifying

the campaign audience

• Young people

• Policy makers

• Schools and universities

• Broader public• Civil

society - organisations

Strategy:Having

clear and simple messages

Inform EU citizens

The EU is a leading global actor in development and we are taking on our

responsibilities

Involve EU citizens

Think Global, Act Local! Every contribution makes a difference

Raise awareness

EU development cooperation benefits people both in the EU and in our partner

countries

Strategy:

Building a comprehensive Campaign Website & Toolkit

Factsheets & Infographics

Newsletter EYD Educational toolkit Handbook Quizzes VIP booklet Lesson Plans

Visual Identity

Strategy: Using Storytelling

EYD2015 Thematic Months

207 EYD partners!(and counting!)

Results:

Strong and Diverse Partnerships formed

More Stats:Number of Stories: 584Number of Posts: 1190Number of Events: 834

Facebook: • 31 800 likes

Twitter:• 3 405 followers

Join the EYD Social Media Campaign ! Use the #EYD2015 Repost – Retweet Help in growing our accounts

Results:Social media takeover

17 EU MS Participants September

to November

IRELAND FINLAND UNITED KINGDOM

PORTUGAL CZECH REPUBLIC

Results:Activities and Events

with citizensEYD DAYS ACROSS EUROPE

Results:Targeting

young peopleTwitter Chat: #girlsvoices

Future Leaders and Ban Ki-moon

Innovative video for the youth

Sabina, a blogger and avid

social media user, travelled

for 10 days to 5 countries in 3

Continents to witness

development projects funded

by the EU

f

Stacey Vickers - Communication & Transparency, EuropeAid Development and Cooperation

Insert video

Results:Involving

personalities and ambassadors

LEGACY &LESSONS

• Partnerships

• Young people

• Storytelling

• Interactive

• Motto

EYD for your group

• How can your group follow up on the EYD?

• Opportunities to keep development in the

headlines

• Remain involved!

THANK YOU FOR YOUR ATTENTION

#EYD2015