stand alone havaianas - environment design 2

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College work at BillyBlue College of Design. 2012. Stand Alone display featuring a minimum of 6 products. Brand chosen: Havaianas.

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ENVIRONMENTALLY RESPONSIBLE MATERIALS AND TECHNOLOGIES IN RETAIL SPACES.

ASSESSMENT 2A | STAND ALONE

Hallan Moulin 33434T Branded Environment Billy Blue 2012

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Sustainable MaterialRattan, or Cane, is a spiny climbing palm that grows in degraded tropical forests and marginal soil, what makes it possible to introduce cane to other forests without disturbing its existing structure and balance.

Cane can attain lengths of over 185 metres. There are 13 rattan genera with 700 known species. Due to its strength and flexibility, the stem of rattan is used extensively in the manufacture of cane furniture and in matting. Its processing requires only simple tools and low-cost machines.

It is environmentally friendly and biodegradable.

A sixty foot tree cut for market takes 60 years to replace. A sixty foot bamboo/rattan cut for market takes 59 days to replace.

Handmade process would be the ideal tool to manufacture this stand alone. Handmade enhances the concept of fresh, new and exclusive, what totally relates to the brand essence.

Different ways Cane can be manipulated.

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Perspective

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Perspective with human fi gure

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Perspective

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Close perspective view on Baskets

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Top view

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Side view (elevation)

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Side view (elevation) with human fi gure

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Front view

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Front view with human fi gure

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Back view

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

it’s TROPICALAlways summer

Always summer

Always summer Always summerarrive in a convertible

arrive in a convertible

Free your toes

Free your toes

Free your toes

Free your toes

Free your toes

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

It’s ALWAYS SUMMERAlways summer

Always summer

Always summer Always summerarrive in a convertible

arrive in a convertible

Free your toes

Free your toes

Free your toes

Free your toes

Free your toes

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Close perspective view featuring fruits

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Close perspective view featuring fruits

ENVIRONMENTALLY RESPONSIBLE MATERIALS AND TECHNOLOGIES IN RETAIL SPACES.

ASSESSMENT 2A | STAND ALONE

Hallan Moulin 33434T Branded Environment Billy Blue 2012

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