stand on top of the shoulder of giant --- 2004, year of search!

Stand on Top of the Shoulder of Giant

--- 2004, Year of Search!

Why Search Performance Critical?-- get the fact

How?

What are well known tricks?

• Title• Keyword• Description

How these tricks have been addressed?

What next?

Here comes more..

• A right domain name

• Directory and file name

• Image name (including alt tag)

• Links (intra and inter)

• Contents and headline

• Internet languages

Good domain name vs. right domain name?

• A good domain name is perfect

• A right domain name is more important or more practical.

• Short vs. meaningful domain name

Directory and file names

• What are the differences they made?

• 01.html, 02.html…?

• /cat1/1.html, /cat2/2.html…?

• Other important things

Images name and alt tag

• 00002x.jpg?

• Why meaningful image names?

• Why meaningful alt tags?

Intra links vs. inter links

• Intra links, no ads fees needed --- get as more and meaningful intra links as possible since it is free

• How to increase inter links? --- start join online groups, post your message and attend the related forums today, everything counts.

Tree Structure Web Sites – Poor Navigation, Poor Search Performance

Well wired, still poor search performance, why?

The differences Beyond the Design

If you see the differences, you win…

Internet language – the way people search

• Lowercase or upper case?

• Single or plural?

• “Juice maker” or “Juice extractor”?

• What keywords should you target?

Don’t get punished

• Stop cuckooing

• Remove hidden text

• Doorway pages?

• How can I trick?

The most important and easiest way

• Page title.

• Well wired “leaf” Pages.

• Rich your contents.

• Search Performance does not happen overnight.

• Search Performance is an ongoing effort.

The Key

• Relevancy