stand on top of the shoulder of giant --- 2004, year of search!

Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

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Stand on Top of the Shoulder of Giant

--- 2004, Year of Search!

Why Search Performance Critical?-- get the fact

How?

http://sbsuccess.com/article/2,1,1201,03.asp

Page 3: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

What are well known tricks?

• Title• Keyword• Description

How these tricks have been addressed?

What next?

Page 4: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Here comes more..

• A right domain name

• Directory and file name

• Image name (including alt tag)

• Links (intra and inter)

• Contents and headline

• Internet languages

Page 5: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Good domain name vs. right domain name?

• A good domain name is perfect

• A right domain name is more important or more practical.

• Short vs. meaningful domain name

Page 6: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Directory and file names

• What are the differences they made?

• 01.html, 02.html…?

• /cat1/1.html, /cat2/2.html…?

• Other important things

Page 7: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Images name and alt tag

• 00002x.jpg?

• Why meaningful image names?

• Why meaningful alt tags?

Page 8: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Intra links vs. inter links

• Intra links, no ads fees needed --- get as more and meaningful intra links as possible since it is free

• How to increase inter links? --- start join online groups, post your message and attend the related forums today, everything counts.

Page 9: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Tree Structure Web Sites – Poor Navigation, Poor Search Performance

Page 10: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Well wired, still poor search performance, why?

Page 11: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

The differences Beyond the Design

If you see the differences, you win…

Page 12: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Internet language – the way people search

• Lowercase or upper case?

• Single or plural?

• “Juice maker” or “Juice extractor”?

• What keywords should you target?

Page 13: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

Don’t get punished

• Stop cuckooing

• Remove hidden text

• Doorway pages?

• How can I trick?

Page 14: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

The most important and easiest way

• Page title.

• Well wired “leaf” Pages.

• Rich your contents.

• Search Performance does not happen overnight.

• Search Performance is an ongoing effort.

Page 15: Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

The Key

• Relevancy

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