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Stand on Top of the Shoulder of Giant
--- 2004, Year of Search!
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What are well known tricks?
• Title• Keyword• Description
How these tricks have been addressed?
What next?
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Here comes more..
• A right domain name
• Directory and file name
• Image name (including alt tag)
• Links (intra and inter)
• Contents and headline
• Internet languages
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Good domain name vs. right domain name?
• A good domain name is perfect
• A right domain name is more important or more practical.
• Short vs. meaningful domain name
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Directory and file names
• What are the differences they made?
• 01.html, 02.html…?
• /cat1/1.html, /cat2/2.html…?
• Other important things
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Images name and alt tag
• 00002x.jpg?
• Why meaningful image names?
• Why meaningful alt tags?
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Intra links vs. inter links
• Intra links, no ads fees needed --- get as more and meaningful intra links as possible since it is free
• How to increase inter links? --- start join online groups, post your message and attend the related forums today, everything counts.
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Tree Structure Web Sites – Poor Navigation, Poor Search Performance
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Well wired, still poor search performance, why?
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The differences Beyond the Design
If you see the differences, you win…
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Internet language – the way people search
• Lowercase or upper case?
• Single or plural?
• “Juice maker” or “Juice extractor”?
• What keywords should you target?
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Don’t get punished
• Stop cuckooing
• Remove hidden text
• Doorway pages?
• How can I trick?
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The most important and easiest way
• Page title.
• Well wired “leaf” Pages.
• Rich your contents.
• Search Performance does not happen overnight.
• Search Performance is an ongoing effort.
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The Key
• Relevancy