staples capture the large-format market in the netherlands with
Post on 03-Feb-2022
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At a glance
Industry: Repro Houses and Copy Shops
Business name: Staples
Headquarters: Boston, USA
Website: staples.com
Challenge
• Staples,Netherlandswantedtocapitalize on the emerging large format print market but needed the right printer to do so.
Solution
• Thecompanyinvestedinthe60-inHPDesignjetZ6200PhotoPrinterforeachofits16Copy&PrintCenters and later introduced HPLatexPrintingTechnologywiththeHPDesignjetL26500Printeratitsnewproductioncenterforoutdoor print capability.
• StaplesalsoswitchedfromunbrandedmediatoawiderangeofHPmediaduetoitsversatilityandthe superior print quality it offers, includingHPEverydayPigmentInkSatinPhotoPaperandHPUniversalAdhesiveVinyl.
Results
• Staplescanproducehighquality A0printsin-storeonarangeofmediawithin10minutesthanks totheHPDesignjetZ6200 Photo Printer.
• HPmediaprovidesfarbetterquality than the unbranded media previouslyused,aswellasamuchwiderrange.
• Thesuccessofthelarge-formatservicehashelpedthecompanyexpandfrom16to28outletswithintwoyears.
• Staplescannowalsoofferoutdoorprintsandaweb-to-printservicewithHPLatexPrintingTechnologies.
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Staples capture the large-format market in the Netherlands with fast, high quality prints produced with HP Designjet Z6200 Photo Printer
“Itisthisspeed,combinedwiththequality,thatmostimpressesthecustomers.Atfirst,wewereworriedthattheHPEverydayInstant-dry SatinPhotoPaperwouldn’tdeliverthehighqualitythatsomedemand,butevenprofessionalphotographers havebeenamazedatthefinishedproduct,”saysEijbersen.
“Most customers come in asking for A1 poster prints on HPUniversalCoatedPaperbutwhentheyseethequality oftheHPphotopaper,theyoftenchoosethatinstead,eventhoughitcostsmore.”
Toensureoptimalcolorconsistency,HPalsocreatedprintprofilesfor12differentmediaformats.Thismeanseachprintercanautomaticallycalibrateitselftodeliverthemostaccurate color reproduction.
Rapid growth through new services
SinceinstallingtheHPDesignjetZ6200PhotoPrinter,thenumberofCopy&PrintCentershasgrownto28,dueinnosmallparttothesuccessofthelarge-formatservice.Thisprovidedthefoundation for Staples to introduce a production center and web-to-printservice.Stapleswaskeentoextenditsrangeofprintserviceswiththenewcenterandexploredtheoptionofofferingoutdoorprintsolutions.
“Wewerefieldingalotofenquiriesaboutoutdoorsignageprintingsoweagainlookedatwhatwasofferedbythemaincompetitors,”commentsEijbersen.“ThankstothequalityHPofferswithits HPLatexPrintingTechnology,whichallowsustoprintonavarietyofmediaincludingHPMattePolypropylene,itwonoutagainwiththeHPDesignjetL26500Printer.Wenowhaveoneof these installed at our central production facility in Almere, andsinceFebruary2013wehavebeenofferingaweb-to-printserviceaswell.”
Customerscannowgoonline,uploadimages,photosandlogos,selectthesizeandmediaaswellasadestinationstoreforcollection.Infuture,Stapleshopestoalsoenablethedirectdeliveryofprintstothecustomer’sownaddress.ItisalsointroducingHPUniversalAdhesiveVinylmediaandhasplanstoallowcustomerstocreatetheirownbespokewallpaperonline.
“Thelarge-formatofferingisakeydriverbehindourrapidgrowthandhasputuswellonthepathtobecomingthenumberoneprintserviceproviderintheNetherlands.Thenewproductioncenterisalsohelpingcementourpositioninthemarket,”concludes Houppermans. “At the heart of both is our relationship withHPwhichhasbeenatrulycollaborativepartnership.HPhashelpedusdevelopthebusinessandwillcontinuetodosoin thefuture.”
“We chose the 60-inHPDesignjetZ6200PhotoPrinterbecauseitdeliversoptimal quality at a lowpriceperprintin addition to high speed, making it ideal for use in a retailenvironment.” – Richard Houppermans, BusinessServicemanager, Staples,Netherlands
©2013Hewlett-PackardDevelopmentCompany,L.P.Theinformationcontainedhereinissubjecttochangewithoutnotice.TheonlywarrantiesforHPproductsandservicesaresetforthintheexpresswarrantystatementsaccompanyingsuchproductsandservices.Nothinghereinshouldbeconstruedasconstituting anadditionalwarranty.HPshallnotbeliablefortechnicaloreditorialerrorsoromissionscontainedherein.
4AA4-6510ENW,May2013, Rev. 1
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Staplesistheworld’slargestofficeproductscompanyandsecondlargestinternetretailer.Itprovideseveryproductbusinessesneedtosucceedincludingofficesupplies,technology,cleaning and break room supplies, copy and print, and furniture. Withnearly$25billioninsales,StaplesservesbusinessesofallsizesaswellasconsumersthroughoutNorthandSouthAmerica,Europe, Asia and Australia.
Oneofthecompany’sprimarylinesofbusinessisthe Copy&PrintService.In2010,therewereonly16Copy&PrintCentersintheNetherlandsandthelocalleadershipwaskeentoexplorenewwaysofexpandingthissideofthebusiness.
A large format future
“Followingastrategicreorganization,wewantedtokick-start the copy and print business to enable future expansion. TherewasnonationwideleadersotherewasaclearopportunitytoestablishStaplesasthepioneerinthisspace,”explainsRichardHouppermans,BusinessServicemanager,Staples,Netherlands.“Centraltothisvisionwasthedecisiontoofferlarge-formatprintingineachlocationandonline.Thiswasasectorofthemarketthatwasenjoyingsteadygrowthdrivenbyposters, roll-upbanners,foamboardsandartprints.Additionally,weforesawfurtherareasonwhichwecouldcapitalize,suchassignageandmaterialfortradefairsandpresentations.”
Staplestestedanumberoflarge-formatprintersfromavarietyofvendorsbeforedecidingthatHPDesignjetPrintersofferedthe best solution. As a strategic partner and one of the largest resellersofHPcomputersandprintersinthecountry,itwasfamiliarwiththequalityandreliabilityofferedbytheHPbrand.
StaplesundertookextensivetestsattheHPshowroom,puttingtheHPDesignjetZ6200PhotoPrinterthroughitspacesusingdifferentmediaatvaryingspeeds.BecausetheHPZ6200 PhotoPrintercanprintatA0formatuptothreetimesfasterthan the competition, Staples could meet the critical deadlines demanded by its business clientele.
“HPwonforanumberofreasons:firstly,ithadadeepunderstandingofthemarketandwhatwewantedtoachieve,”continuesHouppermans.“Thiswasfurthersupportedbythequalityofitsdevices.Wechosethe60-inchHPDesignjetZ6200PhotoPrinterbecauseitdeliversoptimalqualityatalowprice per print in addition to high speed, making it ideal for use in a retailenvironment.”
A quality finish at super speeds
“Thedevicesweresimpletogetupandrunning–ittooknomorethanhalfadaytobringeachprinteronline.Wealsoofferedinternaltrainingbutthedevicesareuser-friendlysoagainthisdidn’ttakelong,”addsBertilEijbersen,Copy&Printmanager,Staples,Netherlands.“Weintroducedthenewlarge-printserviceacrossthreebasiclines:technical,photographicandposterwitha50percentdiscounttoencouragecustomerstotryit.”
Forcustomers,theserviceissimple–onarrivalatthe Copy&PrintCenter,thetrainedStaplesoperatorwilldiscusswhattheprintisfor,whereitwillbelocatedandfindoutasmuchaspossibleabouttheclient’sproject.Theycanthenrecommendthebestsizeandmediaforthejob.Withintenminutes,thefinalprintisreadytotakeaway.Initially,thecompanyusedunbrandedmediabutquicklyswitchedtoHPmediabecauseofthewiderangeonofferandtheunparalleledquality.
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