startup essentials: pitching, idea validation and first steps in business

@michuk @michuk

THE ART OF PITCHINGTHE ART OF PITCHINGBorys Musielak <borys@musielak.eu>

@michuk @michuk

WHAT IS A PITCH?WHAT IS A PITCH?Sales Pitch – a line of talk that attempts to

persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product

or service.Source: http://en.wikipedia.org/wiki/Sales_presentation

@michuk @michuk

LEARN YOUR PITCHLEARN YOUR PITCH

“Filmaster helps cinemas drive incremental profitable admissions using personalized

communication.”

@michuk @michuk

WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?

ProblemSolutionTraction

Other Validators

@michuk @michuk

WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?

ExcitingMemorizable

Benefits, not featuresLeave room for questions

@michuk @michuk

WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?

“If you’re lucky (and good), the audience will remember only ONE THING about

your pitch.”

@michuk @michuk

WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?

[Dave McClure video]

@michuk @michuk

COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE

@michuk @michuk

COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGEBad examples:

We have more featuresWe're faster

We're smarterWe're better at X

@michuk @michuk

COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE

Good examples:Google's Search Algorithm

37Signals' Blog

@michuk @michuk

INTELCLINICINTELCLINIC

[IntelClinic Pitch video]

@michuk @michuk

IDEA VALIDATIONIDEA VALIDATIONBorys Musielak <borys@musielak.eu>

Concierge MVPConcierge MVP

@michuk @michuk

Concierge (French pronunciation: [k sj ]) is an ɔɔ ɛʁʒemployee of an apartment building, hotel or office building

who serves guests, with duties similar to those of a receptionist.

MVP (Minimum Viable Product) is a strategy used for fast and quantitative market testing of a product. It may

also involve carrying out market analysis before hand.

ZAPPOSZAPPOS

@michuk @michuk

ZAPPOSZAPPOS

@michuk @michuk

“I went to a couple of stores, took some pictures of the shoes, made a website, put them up and told the shoe store, if I sell anything, I'll come here

and pay full price.”Source: http://www.businessinsider.com/nick-swinmurn-zappos-rnkd-2011-11

KEKEMEKEKEKEMEKE

@michuk @michuk

EVENTSEVENTS

@michuk @michuk

ANGELINA@OSCARSANGELINA@OSCARS

@michuk @michuk

ANGELINA@SXSWANGELINA@SXSW

@michuk @michuk

ANGELINA@SXSWANGELINA@SXSW

@michuk @michuk

EVENTSEVENTS

@michuk @michuk

Do ResearchSchedule meetings in advance

Network like crazyFollow up!

@michuk @michuk

Do RESEARCHDo RESEARCH

Use your network!#leweb websummit#tcdisrupt #sxsw

#eps13 #dld

#leweb websummit#tcdisrupt #sxsw

#eps13 #dld

@michuk @michuk

PLAN MEETINGSPLAN MEETINGSPLAN MEETINGSPLAN MEETINGSSCHEDULE MEETINGSSCHEDULE MEETINGS

@michuk @michuk

BE PROACTIVEBE PROACTIVE

@michuk @michuk

NETWORK LIKE CRAZYNETWORK LIKE CRAZY

Not about your ideaNot about your idea

@michuk @michuk

Not about your ideaNot about your idea

@michuk @michuk

Order food from your cell phone!http://bit.ly/13PmWkg

Confidential data on mobile deviceshttp://bit.ly/18nyXC3

IT's ABOUT YOU!IT's ABOUT YOU!

@michuk @michuk

...AND YOUR TEAM...AND YOUR TEAM

@michuk @michuk

NOT ALWAYS SWEETNOT ALWAYS SWEET

@michuk @michuk

NOT ALWAYS SWEETNOT ALWAYS SWEET

@michuk @michuk

“Being a Founder Is Lonely”“Being a Founder Is Lonely”http://onforb.es/199X9Jr

NOT ALWAYS SWEETNOT ALWAYS SWEET

@michuk @michuk

“Being a Founder Is Riddled With Doubt”

“Being a Founder Is Riddled With Doubt”

http://onforb.es/199X9Jr

NOT ALWAYS SWEETNOT ALWAYS SWEET

@michuk @michuk

“Being a Founder Bankrupts You”

“Being a Founder Bankrupts You”

http://onforb.es/199X9Jr

Three BeesThree Bees

@michuk @michuk

BE PERSISTENTBE PERSISTENT

@michuk @michuk

“Now that we've exhausted all the possibilities... let's get started!

“Now that we've exhausted all the possibilities... let's get started!

BE OPENBE OPEN

@michuk @michuk

“I'd better sign my own NDA... because you never know...”

“I'd better sign my own NDA... because you never know...”

BE WEIRD :)BE WEIRD :)

@michuk @michuk

@michuk @michuk

RESOURCESRESOURCESBorys Musielak <borys@musielak.eu>

TALK TO PEOPLE!TALK TO PEOPLE!

@michuk @michuk

“The More People Know You, The More People Can Help You”

“The More People Know You, The More People Can Help You”

@michuk @michuk

EVENTS in WARSAWEVENTS in WARSAWAula Polska, OpenReaktor, Czwartki z

Social Media, Geek Girls Carrots, Makerland, Bootstrappers Breakfast, OpenCoffee, WRUG, Activatorium,

PyWaw, DjangoPiwo

More: Startup Digest Warsaw (https://www.startupdigest.com/digests/warsaw)

@michuk @michuk

STARTUP WEEKENDSTARTUP WEEKEND54-hour weekend events during which groups of

developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas,

and work to develop a working prototype, demo, or presentation by Sunday evening

Next Event: Warsaw, 30-31.05 - 01.06 (http://warsaw.startupweekend.org/)

@michuk @michuk

ACCELLERATORSACCELLERATORS

PL: The Founder Institute, Startup Enterpreneuria, SWNext, Startup Hub Poland, Accelerate

Europe: Seedcamp, Wayra, TechPeaks

US: Y Combinator, Tech Stars, 500 Startups

@michuk @michuk

STARTUP CONTESTSSTARTUP CONTESTS

PL: Startup Fest, Start with e-nnovation, Aulery

Europe: The Europas, LeWeb, PIONEER Festival, The Next Web, European Pirate Summit

US: TechCrunch Disrupt, DEMO, Launch...

@michuk @michuk

@@Borys Musielak

E: borys@musielak.euT: twitter.com/michuk

F: facebook.com/michukQ: quora.com/Borys-Musielak

Tel: +48795158581

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