startup world workana - sao paulo

Startup WorldAugust 24th – São Paulo

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What is Workana?

A marketplace for freelance and remote work

For Brazil, Spanish-speaking Latin America and US Hispanics

Founded in April 2012

Work is something you do.

Work is no longer a place you go.

Why now?

Culture

Technology

Our business

Free to join | both for clients and workers

Free to post jobs | free to bid for jobs

Open bidding | market decides actual rate

Only pay when agreement is reached

Workana gets 15% of money agreed

Cash in/out: Paypal, Mercadopago, Payoneer

Competitive landscape

Generic

Niche

Local

The trend has started

But LatAm is not playing yet

Source: freelancer.com

Opportunity in Latin America and U.S. Hispanics

No local option | language, payments, benefits

Community with strong offline freelancing ties

E-Commerce: over $30bn in 2011.

Market size: $160 MM in 2012

Over a billion in 3 years

Timeline

Amazing initial traction

Amazing initial traction

In every way…

+7000 registered workers

Over 150 posted projects

Average of 14 bids per project

Over 40 messages per project

USD 400 average job size

THANK YOU!