state of the industry, redux

SUPPLEMENTS

$32.5 BILLION

+7.5%

FUNCTIONAL

NATURAL & ORGANIC

NATURALLIVING

+6.9%

+12.1%

+10.4%

newhope360.com/newhope360.com/

Meal Replacements

10%

newhope360.com/newhope360.com/

MEGA MARKETS

FUNCTIONAL

$43.9 BILLION

+6.9%

SUPPLEMENTS

NATURAL & ORGANIC

NATURALLIVING

+7.5%

+12.1%

+10.4%

newhope360.com/newhope360.com/

Meal Replacements

10%

NATURAL & ORGANIC

$47.9 BILLION

+12.1%

SUPPLEMENTS

FUNCTIONAL

NATURALLIVING

+7.5%

+6.9%

+10.4%

newhope360.com/newhope360.com/

Meal Replacements

10%

WE CONTINUE TO BATTLE TO COMMUNICATE THE REALITY OF OUR PRODUCT,BUT RESPONSIBLE PEOPLE CONTINUE TO MISREPRESENT THE FACTS.

IT’S BEEN A DREADFUL EXPERIENCE.— DR. RON STOTISH, AQUABOUNTY

“

IF WE HAD SOME SERIOUS OUTBREAK OF FOOD-BORNE ILLNESS RELATED TOHOW THAT FOOD WAS GROWN & PROCESSED, I THINK THAT WOULD DRIVE A LOT OF PEOPLE TO ORGANIC.I HATE TO SAY THAT. I’D RATHER SAY THE VIRTUES OF ORGANIC WIN PEOPLE OVER THROUGH SWEET REASON

BUT THE REALITY IS THAT IT’S MORE LIKELY TO BE FEAR.— BOB BURKE, NATURAL PRODUCTS CONSULTING

“

NATURAL LIVING

$13.1 BILLION

+10.4%

SUPPLEMENTS

FUNCTIONAL

NATURAL &ORGANIC

+7.5%

+6.9%

+12.1%

newhope360.com/newhope360.com/

Meal Replacements

10%

[ CHIPOTLE VIDEO ]

CAKE ATTACK

MARC BRUSH // @allmybrush

STATE OF THE INDUSTRY