stationary infrared 2008 listen technologies corporation all rights reserved today’s objectives ...

Stationary Infrared

Today’s Objectives

Understanding IR

– What, Where, Why, and Who

Believing in IR

Selling Listen

Knowing our competition

The Power of the Demo

Use the Tools!

The Future is Bright!

WHAT is IR?

1. Audio Transmission via infrared light

2. Audio path similar to RF

How is IR like FM

• FM uses RF waves to transmit audio – just like a radio station– The audio rides on a wave -just like a surfer

• IR uses IR light waves to transmit audio – it’s just like RF

Audio Path

• Audio Source -> Transmitter -> Radiator -> Receiver

How the System Works - Transmitter

• Audio signals are received at the LT-82 transmitter.

• The transmitter processes the audio and creates a single RF carrier from 2.3 to 3.8mHz.

• This carrier is delivered to the radiator using coaxial cable along with DC power using CAT-5 cable to power the radiator.

How the System Works - Radiator

• The radiator then modulates 84 Infrared emitting diodes (IRED).

• The diodes work like a headlight to fill the room with IR light.

Radiation Patterns

SIR System Block Diagram

Advanced System Block Diagram

WHY use IR?

1. Security or Confidentiality of Signal

2. Not Susceptible to RF Interference3. One Receiver can be used for multiple

rooms within a facility

4. Stereo or Mono Set Up5. A Better Option for Venues with

Multiple Rooms6. Worldwide compliance

WHY use IR?Common Uses:

1. Assistive Listening

2. Descriptive Listening3. Language Interpretation4. Audio Distribution

• Single Channel - overflow

• Multi-channel - multi-cast

5. Secure signal and discrete operation6. Tour guide

Listen IR – Language Interpretation

WHERE to use IR?Common Venues:

• Live Theater & Performing Arts Centers• Courtrooms• Emergency Operation & Management Centers• Military• Houses of Worship• Museums• Corporations• Training Facilities• Conference Facilities

Listen IR – Live Theater

Hult Center for Performing Arts

Listen IR – House of Worship

Listen IR – Courtroom

Calgary Courts

Listen IR – Classrooms and Training Rooms

University of Wyoming

Panasonic - MTC

Listen IR – Secure Facilities

Listen IR – Corporate Boardroom

Listen IR – Conference Facilities and Convention Centers

Davis County Convention Center

Nissan Corporate

Listen IR - Menachem Begin Museum

WHO sells IR?

1. Know your target audience

• “None of my dealers are asking for infrared”

• Dealer need education on uses of IR

• Generic “Sennheiser” for IR

2. Which of your dealers sells into these

venues?

3. How many of your dealers are interested in

increasing their business by accessing

these new clients with Listen products?

Sell Listen

• Personalize, Simplify, Customize• Believe you can change perceptions

– ALS, FM, limited applications

• We are LISTENING!– LA140 Design = Architects– Battery Management, sturdy design &

no wires on LR42 = End users– LA140 remote power, low voltage

cabling = Dealers• We know they have choices, we want to

be the first choice

What a Beauty!

LA-140 Radiator (Emitter)

Front Panel

LR-42 – Quality Construction!

The Competition

Sennheiser

Competitive Comparison

Advantages• Strong in FM• CAT-5 cable• 1-32 channels• Ergonomic

design• Battery

management• Transmission

Challenges• Listen is new• Sennheiser is

well established• Transmitter is

single channel only

(We will not turn down an opportunity!)

Listen IR Tools

• Web site

• Datasheets

• Dealer Catalog

• Manual

• Design Guide

• PPTs (Dealer format)

• Listen Extranet

SIR: The Demo

• Why Is this important?

Our investment

Your investment

Demos sell

Consistency in the field

Exposure/Visibility

The DEMO

TWO KEY Questions:

1.What do I want to accomplish during

our visit?

2.What do I want my audience to

remember about Listen and Listen IR

after I leave?

ASK FOR THE BIZ

WE want to be the type of company

that you want to do biz with

Personable, Simple, Customizable

Listen will cross the specs for YOU

Connect the dots: Bring up our

competition.

Offer demo equipment

Ask for the opportunity to be a part

of their Business.

Thank You

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ir light waves

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