stats training

Stats Training

Adjump Media Buyers

Agenda

• Introduction to Media Buyer Stats• Individual Stat Sheets• Daily Lead Tracking• Monthly Lead Tracking• CPL Fluctuations• Trends & Forecasting

Introduction To Media Buyer Stats

• The importance of Stats• How the data is used• Who relies on the data• How this data helps media buyers

The Importance of Stats

• Enables us to track trends, set goals and implement controls.

• Set new and realistic targets based on previous performance.

How The Data is Used• Primarily the department manager has 3 main concerns related to

performance and targets.• 1) CPL – Cost Per Lead• 2) Traffic Volume – the number of leads generated daily, monthly and

annually• 3) Conversions – how many signups compared to how many clicks.

Who Relies on this Data?• Primarily this data is collected for the department manager. This reporting

tool gives an overview of daily performance.

• The data is also sent to Accounting. Accounting uses this information to settle accounts and review spending and billing activities on each account.

• The department manager also uses the data in operation meetings to illustrate performance success and to analyze areas of performance that could require improvement.

• Your manager will also use this information for developmental training and coaching to better your buying skills.

How this Data Helps Media Buyers• Recognizing success indicators over various metrics.

• Visually illustrate trends.

• Forecasting spending and campaign performance.

• Management tool in training, development and training.

The Individual Stat Sheet

• Each buyer is in charge of several accounts. • The Individual Stat Sheet (ISS) is an

accumulative summary per day of each account your ran.

• This data sheet consists of several tabs unique to each account.

• Each tab consists of Data Tables where your CPA totals from the previous day will be pasted.

The Individual Stat Sheet

The Individual Stat Sheet

http://mediabuyers.adjump.com

James.walker@adjump.com

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Daily Lead Tracking=SUM('C:\Users\Bob\AppData\Local\Temp\June\[June02stats.xlsx]Sub Totals'!$E$7)

Monthly Lead Tracking

CPL Fluctuations

Trends & Forecasting

Trends & Forecasting