staying relevant in digital era isriya paireepairit 24 august 2012
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Staying Relevant in Digital EraIsriya Paireepairit24 August 2012
Introduction
• Isriya Paireepairito markpeak@gmail.como www.isriya.com
• Educationso Computer Engineering, Kasetsart Universityo Master of Information Management, Sheffiled
University
• Work Experienceso Blognoneo Siam Intelligence Unit (SIU)
Printing Industry in Digital World
Reality of Digital Publications
• For Userso Cheapero Easiero Anywhere, anytime
• For Publisherso Printing and distributing cost downo Production cost stay the sameo Much less profit
• Realityo Users will go digital anywayo How can publisher survive?
Economics of Books
http://www.nytimes.com/2010/03/01/business/media/01ebooks.html
Online Business Models
Very few options
• Advertising
• Paid Contento Micropayment - pay by articleo Subscription
Building New Ecosystem
Amazon Kindle Ecosystem
• Cheap E-reader
• Wireless Delivery Service
• Self-publication System
• Large Book Information Siloo Metadatao Reviews
E-books vs Paper Books
• Sales Number from Amazon.co.uko 114 E-books vs 100 Paper Bookso First half of 2012o http://www.blognone.com/node/34792
• Survey from Pew Researcho Average number of books read in 12-month
eBook: 24 Paper book: 17
o Market share eBook 17% vs Paper Books 72%
o eBook reader owners: 19%o http://www.blognone.com/node/31415
Ebooks in Thailand
• Mainly for Magazines & Newspapers
• Co-operate with Mobile Operators
E-Textbook http://www.apple.com/ibooks-author/
Information Management
Old vs New
http://en.wikipedia.org/wiki/File:LOC_Main_Reading_Room_Highsmith.jpg
Google's Vision
organize the world’s information and make it universally accessible and useful.
Organizing World's Information
• Web (text, image)
• Video (YouTube, video archive)
• Books (Google Books)
• Academic Papers (Google Scholar/Patent)
• News (Google News)
• E-mail (Gmail)
• Maps & Location (Google Maps/Earth/Street View)
• Social Activities (Google+)
Making It Universally Accessible
How Can We Stay Relevant?
• Information Access is easiero But Information Literacy is harder
• Transforming into "Information Specialist"o Librarian + IT (not Computer Scientist)
Resources
• Newspaper Economic Action Planhttp://www.niemanlab.org/pdfs/apireportmay09.pdf
• Math of Publishing Meets the E-Bookhttp://www.nytimes.com/2010/03/01/business/media/01ebooks.html
• Blogso http://isriya.com/tags/online-publishing
o http://isriya.com/tags/paid-content
o http://isriya.com/tags/journalism
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