step into social media rlss national conference june 11th 2011

Sue AnstissJune 11th

2011

Step into Social Media

• Quick bit about you...

First newspaper published

Computer1970175

21916 1930’

s2011

TVRadio

The old communication model

was a monologue.

3000The average person is exposed to

advertising messages/day

The new communication model

is a dialogue.

Social media...

People using tools(like blogs and video)

& sites (like Facebook and Flickr)

to share content and have conversations

online.

How can Social Media be used?

• Generating sales leads• Product development• Customer support• Internal knowledge• Market & customer feedback• Rapid sharing• Executive leadership & visibility• Branding

It’s not just marketing…

But how do we get

started?

10 Keysto Social Media

success

1. Have a strategy

Photo by Utne.com

HOPE IS NOT A STRATEGY.

2. Experiment with social media

• Experiment personally before professionally

• Try a variety of social media tools

• Be yourself, make some friends, and share

3. Listen

o Avoid puffery

o Avoid evasion and lying

o Admit your mistakes right away

5. Give generously

o Don’t be afraid to share

o Make your content easy to share

o Think like a contributor & not a marketer

Relinquishcontrol

o Don't shoutDon't broadcastDon’t brag

o Speak like yourself

o Personify your brand

o Don’t try to delete or remove criticism

o Admit your shortcomings

o Work openly towards an explanation and solution

o Don’t wait until you have a campaign to launch - start planning and listening now

o Build relationships so they’re ready when you need them

o ‘Divide and conquer’ within your team

o Recruit more help if needed

o Use your audience to spread the word

10. Measure results

www.google.com/analytics

Free analytics to measure success

Facebook offers unique analytics

Paid for analysis

Level 3Level 1 Level 2

o Social Networkso News & Bookmarkingo Blogso Microbloggingo Video Sharingo Photo Sharingo Message boardso Wikiso Virtual Realityo Social Gamingo Podcastso RSS feeds

600 million users

100+ million mobile

WORLDWIDE

Over 24 million users

11+ million daily

UK STATS

o Your homepage on Facebooko Messages, photos, videos, events o Interact with userso Fans see your page updates in

newsfeed

Add the ‘like button’ to your

website and emails

Over 55 million members

In over 200 countries around the world

A new member joins LinkedIn every second

4,000,000,000The number of photos archived on Flickr.com

Source: Universal McCann Comparative Study on Social Media Trends April 2008

73% of active online users have read a

blog

tools

Who I follow…

Some things to do

NEVERFORGET THE BASICRULES

#1 Set Objectives

#2 Listen

#3 Relinquish control

#4 Engage

#5 Measure

Sue Anstiss 01628 630363

sue@promotepr.com@sueanstiss

http://uk.linkedin.com/in/sueanstiss

www.promotepr.com

Grateful thanks for help with my slides to:http://bonafidemarketinggenius.com