stop doing mobile wrong!

Post on 21-Mar-2017

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You’re Doing Mobile Wrong!

Global Internet Consumption: Desktop vs. Mobile

Minutes per day

Mobile Internet Desktop Internet

Source: Digiday

RAMPUP 2017 |

78%of digital timeis spent on mobile

Source: Digiday

RAMPUP 2017 |

Your Customer

RAMPUP 2017 |

Your Customer

RAMPUP 2017 |

Your Customer

RAMPUP 2017 |

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Original CPM Optimized CPM

$4 $20

Increase the valueof your ad inventory with tailored mobile audience capabilities.

RAMPUP 2017 |

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Use:

‣ First party data

‣ Second party data

‣ Third party data

Acquire new high value customers

RAMPUP 2017 |

Acquire new high value customers

RAMPUP 2017 |

Acquire new high value customers

increase in ROAS

271%

RAMPUP 2017 |

Acquire new high value customers on facebook

Private Second Party Data Sharing

RAMPUP 2017 |

Increase Ad Revenue

Acquire New Customers

Retain Your Customers

On Mobile.

RAMPUP 2017 |

Improve mobile retention using audience insights

RAMPUP 2017 |

Improve mobile retention using audience insights

RAMPUP 2017 |

lift in app retention

+45%

Improve mobile retention using audience insights

RAMPUP 2017 |

RAMPUP 2017 |

Nobody will do mobile better – nobody.

Start Doing Mobile right.

sales@tapfwd.com

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