stop f'n around with your online advertising

Digital Marketing Presentation | Montana Ruark

Stop f’n around with your online advertising

Marketing is no longer about telling people you exist, about deals,

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or a reminder of being in business for last 30 years.

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It’s all about developing a community and helping

people with small wins to help build trust with your brand.

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Find Me - http://j.mp/montanaruark

Your messaging needs to be simple and to the point. Most importantly, it needs to match the contexts of what people are searching for.

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EXAMPLE

If you’re a product/service based business, chances are people are looking for one of these 3 things.

CoffeeShopNapkin.com | Montana Ruark

EXAMPLE

Reviews, Pricing, & Time Frame

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EXAMPLE

Your advertising should speak directly to these concerns and create an easy to understand path from information to solution.

Reviews, Pricing, & Time Frame

CoffeeShopNapkin.com | Montana Ruark

How to

Stop f’n around with your online ads

CoffeeShopNapkin.com | Montana Ruark

GOBest baby strollers for 5 year olds

Most search queries are based on an attempt to solve a specific

problem

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GOBest baby strollers for 5 year olds

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This result matches my queryLet’s see where it takes us!CoffeeShopNapkin.com | Montana Ruark

Did you notice these are not strollers?

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This does not match what it said I was going to get!

Imagine walking in a store, asking for Men’s

Apparel

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And being directed to Kitchen Korner >

If this wasn’t Amazon I would of lost a huge amount of trust in this company.

Because this wasn’t consistent with what I was looking for, I need to go back to the search results.

This looks like my next best option

This page provides a lot of value, it’s easy to understand and it provides a solution

Valuable Information

Easy to Understand

Provides a Solution

Inconsistencies create confusion, poor user experience, and huge

disconnects between product and cash flow.

Low conversion rates are a sign of

inconsistencies in your marketing funnel.

Find Me - http://j.mp/montanaruark

Connect with me @MontanaRuark