stop selling and start solving
Post on 12-Apr-2017
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Stop Selling & Start Solving
Jennifer RosenblattCEO & Cofounder of MusicSpoke
We are building the world’s largest marketplace for artist owned sheet music.
@jennrosenblatt@hearMusicSpoke
/jenn.rosenblatt/MusicSpoke /jennrosenblatt
“Don’t find customers for your products, find products for your customers.”
Seth Godin
#SethSelfie @jennrosenblatt
• Udacity.com The Lean Launchpad by Steve Blank
• Business Model Canvas & Startup Owners Manual
• All In Startup by Diana Kander
Jennifer Rosenblatt @jennrosenblatt
In your startup you should spend 50% of your time building your product or
service (solution) and 50% of your time building traction.
Jennifer Rosenblatt @jennrosenblatt
1. Viral Marketing2. Public Relations3. Unconventional PR4. Search Engine Marketing (SEM)5. Social & Display Ads6. Offline Ads7. Search Engine Optimization (SEO)8. Content Marketing9. Email Marketing10. Engineering as Marketing11. Targeting Blogs12. Business Development (BD)13. Sales14. Affiliate Programs15. Existing Platforms16. Trade Shows17. Offline Events18. Speaking Engagements19. Community Building
• Create Compelling Content• Make sure it is SEO’d• Share on Social Media• Measure Engagement• Rinse and Repeat
Jennifer Rosenblatt @jennrosenblatt
• Define your goal• A/B Test• Measure
If it works, do it again.If it doesn’t, don’t.
Jennifer Rosenblatt @jennrosenblatt
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