stop thinking about links - think about publicity!

@samueljscott | samueljscott.com | @logzio | logz.io

Meet Mason Wartman

Owner of Rosa’s Fresh Pizza in Philadelphia

@samueljscott | samueljscott.com | @logzio | logz.io

What They Do

$1 slices – people can “pay it forward” to feed

homeless people

@samueljscott | samueljscott.com | @logzio | logz.io

The Thanks

@samueljscott | samueljscott.com | @logzio | logz.io

The Coverage

@samueljscott | samueljscott.com | @logzio | logz.io

The Results

@samueljscott | samueljscott.com | @logzio | logz.io

“If I had to choose between

your average link builder

and an expert PR

professional who knew

how to approach and

interact with media outlets

and presented well on

camera, I’d go for the

public relations person any

day of the week.”

— Everett Sizemore,

Director of R&D and

Special Projects at inflow &

Moz Associate

@samueljscott | samueljscott.com | @logzio | logz.io

Links are just natural

by-products of good

marketing and public

relations!

@samueljscott | samueljscott.com | @logzio | logz.io

About Me

• Director of Marcom for new Israeli log analytics startup logz.io

• Former Boston journalist & newspaper editor

• Former executive at global marketing, SEO, and PR agencies

• Based out of Tel Aviv

@samueljscott | samueljscott.com | @logzio | logz.io

We’re digital marketers,

so let’s do real marketing!

@samueljscott | samueljscott.com | @logzio | logz.io

The Publicity Process

• KPI identification

• Audience identification

• Media outlet research

• Messaging & positioning

• Pitch & press release creation

• Outreach and execution

@samueljscott | samueljscott.com | @logzio | logz.io

Linkbuilding is actually just

marketing, PR, and publicity

by another name!

@samueljscott | samueljscott.com | @logzio | logz.io

Another Example

@samueljscott | samueljscott.com | @logzio | logz.io

Another Example

@samueljscott | samueljscott.com | @logzio | logz.io

Do real marketing & PR and

the best links will come

themselves. You’ll never have

to worry about Penguin.

@samueljscott | samueljscott.com | @logzio | logz.io

@samueljscott | samueljscott.com | @logzio | logz.io

Questions?

Samuel Scott

Director of Marketing &

Communications

logz.io

samuel@logz.io

Click right for one more slide with links,

references, and resources!

@samueljscott | samueljscott.com | @logzio | logz.io

More Resources

My essays at Moz and elsewhere:

• An Introduction to PR for SEOs

• The Coming Integration of PR & SEO

• The Marketing Department of the Future

• The Future of SEO in 2015

My prior presentations:

• My Moz webinar

• SMX West 2014

• SMX Milan 2013