story mapping: build better products with a happier team · story mapping: build better products...
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Story mapping: Build better products with a happier team
Monica Obogeanu
#agiletalks
Monica Obogeanu
Monica Obogeanu How I got here
Computer Science Faculty
Monica Obogeanu
Computers Degree
CISCO Networking Academy
How I got here
Computer Science Faculty
Monica Obogeanu
University Communications Department
Computers Degree
Technical Support
CISCO Networking Academy
Computer Network
Implementation
Website Updates
How I got here
Computer Science Faculty
Monica Obogeanu
University Communications Department
Poken
Computers Degree
Technical Support
QA Analyst
CISCO Networking Academy
Computer Network
Implementation
Website Updates
Software Testing
Prototyping
How I got here
Computer Science Faculty
Monica Obogeanu
University Communications Department
Poken How to Web
Computers Degree
Technical Support
QA Analyst
CISCO Networking Academy
Computer Network
Implementation
Website Updates
Software Testing
Prototyping
Community
Startup Programs
Operations
How I got here
Computer Science Faculty
Monica Obogeanu
University Communications Department
Poken How to Web MozaicLabs
Computers Degree
Technical Support
QA Analyst
CISCO Networking Academy
Computer Network
Implementation
Website Updates
Software Testing
Prototyping
Community
Startup Programs
Operations
Product
User Experience
Design
User Support
How I got here
Why storymaps
✓ Clarification technique
✓ Communication support
✓ Maximize the work not done
✓ Improve time estimations
Building the storymap
✓ Define the user (persona)
✓ Define the goal
✓ Define the main steps towards achieving the goal
✓ Detail each step
✓ Review & update
! Build at any level of detail you need
As a professional interested in agile practices
I want to attend an event
So that I learn about building products
Agile professional
Attend event
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event infoAttend event
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event infoSecure a
placeAttend event
Agile professional Find out
event infoSecure a
placeAttend event
Review personal profile
Agile professional Find out
event infoSave ticket
Attend event
Review personal profile
Secure a place
Agile professional Find out
event infoInvite
friendsAttend event
Review personal profile
Secure a place
Save ticket
Agile professional Find out
event infoInvite
friendsAttend event
View event name
View other
participants
View event
description
View event date &
location
Review personal profile
Secure a place
Save ticket
Agile professional Find out
event infoInvite
friendsAttend event
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Secure a place
Save ticket
Agile professional Find out
event infoInvite
friendsAttend event
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Review basic info
Add event specific
description
Secure a place
Save ticket
Agile professional Find out
event infoInvite
friendsAttend event
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Review basic info
Download PDF
Get ticket on email
Add event specific
description
Secure a place
Save ticket
Agile professional Find out
event infoInvite
friendsAttend event
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Review basic info
Download PDF
Get ticket on email
Send email
Share on Facebook
Share on Twitter
Share on LinkedIn
Add event specific
description
Secure a place
Save ticket
Find out about the
event
Agile professional Find out
event infoInvite
friendsAttend event
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Review basic info
Download PDF
Get ticket on email
Send email
Share on Facebook
Share on Twitter
Share on LinkedIn
Add event specific
description
Secure a place
Save ticket
Find out about the
event
Agile professional Find out
event infoInvite
friends
Receive newsletter
Attend event
View link on
View link on Twitter
Receive link from a friend
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Review basic info
Download PDF
Get ticket on email
Send email
Share on Facebook
Share on Twitter
Share on LinkedIn
Add event specific
description
Secure a place
Save ticket
Agile professional Find out
event infoInvite
friendsAttend event
Give feedback
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Review basic info
Download PDF
Get ticket on email
Send email
Share on Facebook
Share on Twitter
Share on LinkedIn
Add event specific
description
Secure a place
Save ticket
Rate event
Public comment
Private message
to organizer
Find out about the
event
Receive newsletter
View link on
View link on Twitter
Receive link from a friend
Using the storymap - self-help
✓ Find holes in your understanding of the problem / customers
✓ Put order in your thoughts
✓ Analyse the current situation
✓ Come up with alternatives & get feedback
Using the storymap - planning
✓ Involve the right people
✓ Really think about what matters
✓ Purpose: reach a solution that’s valuable, usable & feasible
✓ Look for minimum viable solutions to test assumptions
✓ … Make estimations?
who? what? why? context of the user; what can go wrong + how you solve it; how long does it take to build?
understands the user and/or customer understands the business goals understands the technical difficulties & opportunities
Agile professional Find out
event infoInvite
friendsAttend event
Give feedback
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Review basic info
Download PDF
Get ticket on email
Send email
Share on Facebook
Share on Twitter
Share on LinkedIn
Add event specific
description
Secure a place
Save ticket
Rate event
Public comment
Private message
to organizer
Find out about the
event
Receive newsletter
View link on
View link on Twitter
Receive link from a friend
Agile professional Find out
event infoInvite
friendsAttend event
Give feedback
View event name
View other
participants
View event
description
View event date &
location
RSVP Yes
RSVP No
Change RSVP
Review personal profile
Review basic info
Download PDF
Get ticket on email
Send email
Share on Facebook
Share on Twitter
Share on LinkedIn
Add event specific
description
Secure a place
Save ticket
Rate event
Public comment
Private message
to organizer
Find out about the
event
Receive newsletter
View link on
View link on Twitter
Receive link from a friend
As a professional attending an event
I want to share the event with a friend on email
So that I I encourage him to join
Agile professional
Send event link on email
Go to Send link
Agile professional
Send event link on email
Go to Send link
Agile professional Enter
friends’ addressesSend event link
on email
Go to Send link
Agile professional Enter
friends’ addresses
Enter email text Send event link
on email
Go to Send link
Agile professional Enter
friends’ addresses
Enter email text Send event link
on email
Send email
Go to Send link
Agile professional Enter
friends’ addresses
Enter email text Send event link
on email
Send email
Go to Compose email with predefined
link
Go to Send link
Agile professional Enter
friends’ addresses
Enter email text Send event link
on email
Send email
Go to Compose email with predefined
link
Go to Compose email with predefined link & text
Go to Send link
Agile professional Enter
friends’ addresses
Enter email text Send event link
on email
Send email
Go to Compose email with predefined
link
Go to Compose email with predefined link & text
Open send email form
(in app)
Go to Send link
Agile professional Enter
friends’ addresses
Enter email text Send event link
on email
Select friends
from app contacts
Manually enter email
addresses
Enter text with no
formatting
Send email
Send
Go to Compose email with predefined
link
Go to Compose email with predefined link & text
Open send email form
(in app)
Enter text with
formatting
Preview & Send
Using the storymap - implementing
✓ Measure implementation time per story
✓ Show progress
✓ Update storymap (break big stories, slice backlog)
✓ Update estimations
✓ Occasionally… have a beer
When in doubt… storymap!
#agiletalks@monicaobogeanu
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