storytelling & social media: creating social buzz
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Creating Your Own Social BuzzCreating Your Own Social Buzz
Danielle BrigidaThe Coming of Age Story of a Link
February 11, 2009
Conference Call: 866-740-1260 Access Code: 6339392
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
You are being recorded
• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/ccwzgq
Danielle BrigidaThe Coming of Age Story of a Link
February 11, 2009
Creating Your Own Social BuzzCreating Your Own Social Buzz
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Social Media for NWF
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Strategic Sharing
It’s all about giving your message the best shot of being heard
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Cross-Pollinate
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
What do you need?
Content that is:
Interesting and helpful
Information you want to
share
Something that might
engage the reader
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Optimize the Content
To Blog PostFrom Press Release
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
1. Direct Link to Your Story
2. Interesting and Accurate Title - Make it real, no marketese
3. Good description - Leave some intrigue if you can
4. Photo - Sites will pull this in automatically
5. Friends or supporters - To help start the votes
What You’ll Need:
Submit to Social News Sites
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
For Example…Link:
http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-
act.html
Story Title:
Bush Eviscerates Endangered Species Act
Description:
The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
Categories/Tags:
Environment, science, endangered species, animals, wildlife,
politics
Submit to Social News Sites
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Why Digg?
Traffic Numbers
Traffic Quality
Engaged Community
Established Group
----
Established Profile
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Story Title:
Bush Eviscerates
Endangered Species Act
Link Description:
The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
Submitting to Digg
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Traffic Numbers
Traffic Quality
Engaged Community
Established Group
Established Profile
Why Mixx?
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Story Title:
Bush Eviscerates
Endangered Species Act
Link Description:The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with
independent scientists.
Submitting to Mixx
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Why Reddit?
Traffic Numbers
Traffic Quality
Engaged Community
Established Group
---
Established Profile
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Submitting to Reddit
Story Title:
Bush Eviscerates
Endangered Species Act
Link Description:
The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Social News:
Niche vs. Broad
Smaller or more specific communities can bring visitors that stay longer
on your site.
Keep Submitting
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Always look for new ways to
make submitting content easier
and quicker!
Find and Use Shortcuts
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Tips and Tricks
Image by Micah JohnsonFrom www.chiefingredient.com
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
What you’ll need:
1. Interesting and Accurate Title - Make it real, no marketese
2. Good description - Leave some intrigue if you can
3. Relevant Tags
4. Friends - To save or thumb up the link
What You’ll Need:
Submit to Social Bookmarking Sites
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Submitting to StumbleUpon
Accurate Title
Good Description
Relevant Tags
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
The Importance of Tags
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Share the Link Love
• Email• IM/Skype• Thru the Site• Microblogs• Groups
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Share With Microblogs
Your
Message
Twitter Followers
Identi.ca Followers
Plurk Followers
Facebook Friends
Your
Message
Your
Message
Your
Message
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Shorten Your Link
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Streamline Your Updates
Your
Message
Twitter Followers
Facebook Friends
Identi.ca Followers
Plurk Followers
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Use Your Profiles
Personal Organizational
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
NWF Case Study
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
NWF Case Study
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Search Twitterhttp://search.twitter.com
@NWF’s Response
*Power of the Retweet
*Who is helping you?
*Follow new people
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Search Twitterhttp://search.twitter.com
@starfocus’s Response
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Tracking Your Return
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Remember the Social Side
• Be Polite• Don’t Interrupt• Help Others• Ask Questions• Ask for Help
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Digg Hit the Homepage
• Check traffic
• Follow people who dugg it
• Fan people who commented positively
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Mixx Hit the Homepage
• Friend people who comment
• Join Groups that pick up the story
• Support these friends and groups if you want future support
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Reddit Hit the Homepage
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Within 24 Hours…
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Bear in MindThere is No Failing…
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Learn from Everything
• I used Microblogs to Share my Digg
• I streamlined my work so I saved Time
• I may not have “made” it viral, but I gave it all the right opportunities
• Experiment with your content
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
And when it does well…
It’s
Shocking
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Take Aways
1. Don’t be afraid to start slow.
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Take Aways
2. Streamline and look for ways to save time.
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Take Aways
3. Be a good friend, and you’ll have good friends.
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
To Create Your Own Buzz…
• You must participate
• Practice!
• Learn from mistakes
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Questions?
Danielle BrigidaNational Wildlife Federationwww.twitter.com/starfocus danielle.brigida@gmail.com
brigidad@nwf.org Judy N, Flickr
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Join us at the NTC! http://nten.org/ntc
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Storytelling & Social Media: 5-Part Series
• Social Media ROI– 2/18/2009 11am Pacific
We would like to thank the Packard and Surdna Foundations for their generous support of this
webinar series.
Creating Your Own Social BuzzCreating Your Own Social Buzz
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