strata who owns data - april 2011 - jonas

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Deck used to present at the Strata Conference - April 6th, 20

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© 2011 IBM Corporation1

Data FlowsOnce Data is Out it is Hard to Control

Jeff Jonas, IBM Distinguished EngineerChief Scientist, IBM Entity Analytics

JeffJonas@us.ibm.com

April 6th, 2011

© 2011 IBM Corporation2

How Many Copies of Data?

Sometimes 10,000’s of copies are made– Backups (~144 copies)

– Internal transfers

– Other operational systems– Operational data stores– Data warehouses– Data marts– Testing systems – Training systems– Their backups

– External transfers (information sharing partners)

– And their ecosystem (from warehouses to backups)– And their information sharing partners

© 2011 IBM Corporation3

Keeping Data Current

Data tethering– Adds, changes and deletes replicated through the ecosystem

Source attribution– A recipient of a record … knowing exactly where the record came

from

– Attached to the record

– Necessary

– Common practice

Information transfer accountability– An accounting of “to whom the record has been released”

– Attached to the record

– Necessary

– Less common practice

© 2011 IBM Corporation4

Information Transfer Accountability

Basic Data

Name: Mark T SmithAddress: POB 1346City: Seattle

Phone: (310) 555-0000

Tax ID: 556-99-9999

Balance: $361.43

© 2011 IBM Corporation5

Information Transfer Accountability

Who Looked

Date Name Why01/09/2010 Ken Wales Teller trans11/24/2010 Susan Callie Fraud invest

© 2011 IBM Corporation6

Information Transfer Accountability

Sent Where

Date Sent to Why04/19/2010 ADP Payroll synch06/01/2010 Amex Marketing alliance07/16/2010 S&J IncThird party deal12/31/2010 IRS Annual compliance

© 2011 IBM Corporation7

Privacy Tip #1:

Avoid Consumer Surprise

© 2011 IBM Corporation8

Related Blog Posts

How Many Copies of Your Data? Is Somewhat Like Asking: How Many Licks to the Center of the Tootsie Pop?

Data Tethering: Managing the Echo

Source Attribution, Don’t Leave Home Without It

Out-bound Record-level Accountability in Information Sharing Systems

Where Possible … Avoid Consumer Surprise

Decommissioning Data: Destruction of Accountability

© 2011 IBM Corporation9

Data FlowsOnce Data is Out it is Hard to Control

Jeff Jonas, IBM Distinguished EngineerChief Scientist, IBM Entity Analytics

JeffJonas@us.ibm.com

April 6th, 2011

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