strategic partnerships for woca

Strategic PartnershipsStrategic PartnershipsForge new strategic partnerships,

Unleash your full leadership potential and Leverage your extensive network of connections in all sectors to

Build strategic alliances that enhance and deepen your value proposition

Presented by Suzan E. Jenkins, CEO

Arts and Humanities Council of Montgomery CountyMarch 7, 2012

Strategic PartnershipsStrategic Partnerships

Consider whether there are businesses -- nonprofits, for profits, government and business people -- whose mission and ideology have some overlap with yours

Strategic PartnershipsStrategic Partnerships

Might you work together, expend the same or less resources, and yet extend the reach of both organizations?

Strategic PartnershipsStrategic Partnerships

Words to Live By:

Do your upfront work before jumping in!

Two critical first steps: First -Two critical first steps: First -

Develop a value proposition to guide your partnership strategy.

Two critical first steps: Second -Two critical first steps: Second -

Think carefully about the kinds of things you would and would not do.

Strategic PartnershipsStrategic Partnerships

Don’t make decisions on an ad hoc basis simply based on the proposal (idea) before you.

Strategic PartnersStrategic Partners

Know what you will and will not do upfront and have protocols, decision points, firewalls and authority clearly defined.

Things to consider: Things to consider:

Reputation Relationship Priorities Culture

Things to consider: Things to consider:

Direct and indirect costsSynergyExclusivity Process for joint decision making

Critical Success Factors:Critical Success Factors:

HonestyAddress conflicts of interestShareDo not keep score Trust

Strategic Partnerships = Many FormsStrategic Partnerships = Many Forms

Ad hoc and Simple -> Complex and Ongoing

One-time occurrences Joint content of materialsMedia RelationshipsJoint developmentAdvocacy

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Endless Opportunities/Mutual Benefits

Strategic PartnershipsStrategic Partnerships

Questions?

Strategic PartnershipsStrategic Partnerships

Thank You!!