strategy ad creation · anatomy of facebook ad. ... campaigns so successful they make you wanna...

AGENDA

Strategy

Audience Creative

Ad Creation

I’ll tell you EXACTLY what I’d do.

AUDIENCE

Warm = web traffic / engagement

Cold = interest / demo / behavior

COLD AUDIENCES

https://www.socialmediaexaminer.com/target-specialized-audiences-facebook-ads/

WARM AUDIENCES

https://adespresso.com/blog/facebook-ads-custom-audiences-guide/

WEBSITE TRAFFIC

ENGAGEMENT

VIDEO ENGAGEMENT

CREATIVE

ANATOMY OF FACEBOOK AD

GRAPHICS

• Use “high-quality” images

• Use high-contrast images (avoid blue)

• Use faces

• Quality is more important than relevance

COPYWRITING

• Sell the click—not the product/service

• When in doubt, go short

• You won’t believe what happens when you use a curiosity gap…

• Emojiis are 🔥 🔥 🔥

https://blog.kissmetrics.com/high-converting-facebook-ad/

STRATEGY

– Logan Mayville

Here’s how I would use Facebook ads (and email) for charitable giving.

THE FACEBOOK ADS TWO-STEPCampaigns so successful they make you wanna dance.

WHAT YOU NEED

Blog post/video Landing page Email capture

THE “TWO-STEP” TECHNIQUE

THE “TWO-STEP” TECHNIQUE

THE “TWO-STEP” TECHNIQUE

THE “TWO-STEP” TECHNIQUE

THE “TWO-STEP” TECHNIQUE

THE “TWO-STEP” TECHNIQUE OPTION #1 - SELL

THE “TWO-STEP” TECHNIQUE OPTION #2 - EMAIL MARKETING

THE “TWO-STEP” TECHNIQUE OPTION #2 - EMAIL MARKETING

https://www.digitalmarketer.com/email-marketing-machine/

THAT’S THE FB ADS TWO-STEPFOR LEAD GENERATION

AD CREATION

business.facebook.com

https://www.socialmediaexaminer.com/how-to-use-facebook-business-manager-a-complete-guide/

Logan Mayville

Digital Marketing Consultant / Coach

THE END