strategy during the covid-19 recovery how to shift … · the shift travelers have new expectations...

HOW TO SHIFT YOUR

DURING THE COVID-19 RECOVERY

By Danielle Miller

SOCIAL MEDIASTRATEGY

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Get the slideshow at www.mmmsocialmedia.com/hvcb

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THE SHIFTTravelers have new expectations and needs

THE STRATEGYChoosing the right audience, network, and time

THE MESSAGELeveraging your community to create content

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we are moredigitally connected than ever before

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THE STRATEGY

Use social media to develop a greater sense of community within your customer base.

The right Audience

The right Networks

The right Message

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2.5B 2B 1B 800M 368M 367M

Think beyond the news feed!>> Groups & Stories <<

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FACEBOOK GROUPS

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STORIES

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MESSAGING

Post-quarantine consumers have new needs and expectations.

● Low-contact and touchless solutions● Ecommerce shopping● BOPIS (buy online pick up in store) and

BOSS (buy online, ship to store)● Strong desire for Community

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MESSAGING

“We’re not currently welcoming visitors to the islands”

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MESSAGING

What to talk about

● How your company is helping the community

● Updated COVID-19 policies and procedures

● Offer a reassuring tone

● How your community can support you

● Spotlight your team and your partners

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CONTENT

UGC - User Generated

EGC - Employee Generated

Appropriate imagery and videos (facemasks, social distancing)

Live Streaming Events

Watch for trends(ex. “Pass the Brush”)

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NEXT STEPS

What to work on next

● Audit your content bank

● Review post insights and engagement rates

● Participate in Facebook groups

● Encourage customers to share UGC

● Empower employees to create EGC

Contact

Danielle MillerSocial Media Marketer/OwnerMiller Media Management LLCFB/IG @mmmsocialmedia

danielle@mmmsocialmedia.comwww.mmmsocialmedia.com

Hire Danielle to give this presentation to your team!

Call (808) 633-1033

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