stream marketing and content automation – drive actions drive results

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Twitter @chasemcmichael @infinigraphchase.mcmichael@infinigraph.com http://blog.infinigraph.com.

“Stream Marketing & Content Automation – Drive Actions Drive Results”

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ACTIVITY STREAMS ARE NOW SERIOUS MARKETING

Every 20 years, a new widespread form of enterprise collaboration has been adopted

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YOUR CUSTOMER’S FEED IS THE KEY

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TWITTERVERSE – LOTS OF TOOLS

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CHOOSE WISELY WITH A PLAN

Tools do not create action strategies, consumer engagement does

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CONSUMERS DEMAND RELEVANCE

Drinking from social media fire hose -- are we entering Facebook Fatigue?

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WHEN A POST GOES EPIC

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GOT INFLUENCE?

Influence is not based on popularity, but on impact within a given market

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TWEET - 2 - CLICKS

Customers know what they like…

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THE STEAM IS NOT YOUR INBOX

The stream is like a stock ticker not an e-mail inbox

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POSTS WITH HIGH CLICKS – GOOD FOR REPOSTING

970 Clicks

584 Clicks

Don’t fear your feed, multi-posting works

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STRATEGICALLY POSTING DRIVE ACTION

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DOES STEAM MARKETING WORK?

“Thanks to InfiniGraph… Complex.com received 30% more traffic”

Aleksey Baksheyev, Director of Technology Complex Media, Inc.

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KEEP IT SIMPLE STUPID

Quality breeds Quantity – focus on action

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CONTENT RESONANCE

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Life is not about being liked its about being effective

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CONTENT CONSUMPTION GRAPH

The challenge is knowing what to put in your feed!

The Content Stream by InfiniGraph

What is the health of your feed?

Before After

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WHAT IS SOCIAL INTELLIGENCE

Social Intelligence is:

Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph

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CUSTOMERS ARE THE BEST SOURCE

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CROWD-SOURCED RELEVANCE

Connect with those who are most active around similar brands and have friends connected to you

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CROWD-SOURCED TRENDING CONTENT

Feed your Feed with crowd sourced trending content

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VALUE IN A FOLLOW

A Facebook fan has no value.

Getting a Facebook fan to do something does.

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ACTION BASED ON RELEVANCE

1. Top content sources

2. Relevant consumer activity

3. Ranked consumers

Yields Actionable:• Content - Keywords• Connections - Insights

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THE PROBLEM

Be relevant to target consumers

“…we are heading into the "age of relevance" which moves beyond search…” Peter Bordes

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EMPOWERING TARGETING

Without engagement, you won’t be moving the needle on the metrics that really matter

Can social targeting increase engagement?

Short Answer - Yes

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TAKE AWAY

• Crowd sourced content interaction provides greater relevance

• The right content drives the greatest interaction “Own your content space”

• Reposting works with a little social intelligence

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THANK YOU!

Twitter @chasemcmichael @infinigraph

chase.mcmichael@infingraph.comwww.infinigraph.com http://blog.infinigraph.com. All rights reserved.