student engagement working group

We are all storytellers

The stories we tell determine our path.

Identity is destiny

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The stories others tell

SALT  LAKE  CITY  TRIBUNE  

Other obstacles

What does it mean to be an engaged student?

Faculty buy-in.

Community buy-in.

civic brand: n. An authentic story of a city told in the best possible light for an audience that wants to buy into it or experience it for a specific

need or desire of its own. – ERIC LABRECQUE

h5p://www.torbenbernhard.com/post/1059480301/david-­‐vs-­‐goliath-­‐and-­‐the-­‐art-­‐of-­‐storytelling  

CHOOSE YOUR MOMENTS

Developing a backstory

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Natural authority

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Tell a story big enough for your audience to find themselves in.

A civic brand — a good one, anyway — is neither strap-on nor bandaid: It is something integral to the city. It is the story of the city itself. - eric labrecque

This “bottom up” approach to building out the brand story strikes us as far more workable than the top-down “uber-brand” approach so many cities appear to have taken. – eric labrecque

Moving from definitions to story collection/discovery.

A few ideas: 1.  Web video effort, Which highlights student,

faculty, and alumni engagement. 2.  Submit your engagement story to win… 3.  Engagement photo contest (what does

engagement look like?) 4.  Why did you Choose uvu? Or, why did you choose

to stay at uvu?

Community building

Tell engagement stories so often that the response to “what does it mean to be an engaged student ?” becomes matter-of-fact.

Every student knows what engagement means for them and how to go about becoming engaged with the

university and community.

Become a national leader of engagement.

Student engagement working group

Dream team

Create enthusiasm, a community, and further author the story of engagement through collection/creation.