studiio - lean startup for corporations

Lean Startup for Corporations

Daniel Jarjoura - Chief Education Officer

Ladies & gentlemen, this is your captain

speaking

Daniel Jarjoura

NowEDUCATION

2006 - 2013BUSINESS DEVELOPMENTPRODUCT MANAGEMENT

2000 - 2006COMPUTER SCIENCEELECTRONICS

2013 - 2015STARTUPS

@Djarjoura

STUDIIO IS AN INNOVATION TRANSMITTER

Our mission is to prepare professionals in becoming actors of the digital transformation through the: —> construction of training programs —> production of educational content —> management of innovation labs

THE STUDIIO PEDAGOGYLEARNING BY MAKINGPioneered by Studiio in Paris, the learning by making method is based on solving real-life projects in inter-disciplinary teams. Adapted to the new innovation economy, it focuses participants on the act of creation above action, with a maker’s spirit

ENTREPRENEURS ARE THE NEW TEACHERSAt Studiio, trainers are substituted by entrepreneurs that challenge participants in thinking and acting like innovators. The experience you get by interacting with fellow participants and mentors is as important as the training content

GET OUT OF THE BUILDINGUnless specifically required, trainings will take place in Studiio’s lab in Paris or in another innovative space, where participants will take advantage of the creative environment as well as the available technology tools, from connected objects to 3D printers

What about you?

What are your expectations

for this course?

LEAN STARTUP

STARTUP?

WHERE THE LEAN STARTUP WAS BORN

STEVE BLANK The Godfather of

Lean Startup

34-year career 8 companies 4 went public

STARTUPS ARE NOT SMALLER VERSIONS OF BIG COMPANIES

STARTUPS ARE NOT SMALLER VERSIONS OF BIG COMPANIES

LARGE COMPANIES EXECUTE KNOWN BUSINESS MODELS

STARTUPS ARE NOT SMALLER VERSIONS OF BIG COMPANIES

STARTUPS SEARCH FOR UNKNOWN BUSINESS MODELS

A STARTUP IS A TEMPORARY ORGANIZATION USED TO SEARCH FOR A REPEATABLE AND

SCALABLE BUSINESS MODEL

In 2005, Steve Blank published The Startup

Owner’s Manual, a practical guide

summarizing his findings

ERIC RIES The Father of the Lean Startup movement

In 2011, Eric Ries published The Lean

Startup, with all the lessons learned shared on

his blog

MEANWHILE, IN THE SWISS ALPS

ALEXANDER OSTERWALDER The Business Model Generation

BUSINESS PLAN

BUSINESS PLAN

BUSINESS MODEL

In 2008, Alexander Ostwerwalder and Yves

Pigneur published Business Model

Generation, a new approach to business modelling, co-created

with hundreds of people around the world

THE HOLY SPIRIT OF LEAN STARTUP

STARTUPS’ HORROR STORIES

Webvan was founded in 1996 by Louis Borders, who also co-founded the Borders bookstore in 1971.

Venture capitalists, who invested more than $396 million, encouraged it to rapidly build its own

infrastructure to deliver groceries in a number of cities. In 2001, Webvan shut down with a reported

cumulative revenue of $395,000 and cumulative net losses of more than $50 million

What the !@# happened???

STARTUPS SEARCH AND PIVOT

Scalable Startup Transition Large Company

The SEARCH for the business model

Search for - a business model —> product-market fit - a repeatable sales model

STARTUPS SEARCH, COMPANIES EXECUTE

Scalable Startup Transition Large Company

The SEARCH for the business model The EXECUTION of the business model

STARTUPS SEARCH, COMPANIES EXECUTE

Scalable Startup Transition Large Company

The SEARCH for the business model

Execution -Profitable

- Repeatable - Scalable - Process

The EXECUTION of the business model

START WITH LOTS OF SMALL WINS

STEP 1 - BUSINESS MODEL CANVAS

CUSTOMER SEGMENTS

VALUE PROPOSITION

CHANNELS

CUSTOMER RELATIONSHIPS

REVENUE STREAMS

KEY RESOURCES

KEY ACTIVITIES

KEY PARTNERS

COST STRUCTURE

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

KEY PARTNERS

KEY RESOURCES

STEP 2 - BUILD, MEASURE, LEARN

A Minimum Viable Product (MVP) is is the product with the highest return on

investment versus risk

if( setup_experiment(…) == “control” ) { // do it the old way } else { // do it the new way }

NOW WHAT?

THE FUTURE IS ALREADY HERE. BE PART OF IT. NOW!

@studiioparis

bonjour@studiio.co+ 33 950 933 247