styling packaging and_displaying_your_product

Styling, packaging, and displaying your product

Fred SchechterDS4 design

(the D is for design)

@freds4hb

Background

• Cal State Long Beach Industrial Design School• Radica (remember the bass fishing game?)• Sharper Image (massage chairs and more)• Cricket (Hairdryers, Combs, Brushes, Displays,

Packaging)• Turfstick 

tell em what I'm gonna tell em

Tools

• Pen & Paper• Photoshop (GIMP) Illustrator (inkscape)• 2d CAD• 3d Parametric Modeler/Renderer• Prototype

Product Design Processes

• Extrusion• Injection Molding• Machining/Fabrication/Sheet Metal• Stamping• Casting• Thermoforming• Vinyl Dip• Blow/Roto Molding

Styling your productYou Can Do This!

• Radius• Color• Repetition• Align• Scale• Texture• Line (arc)

Assembly and Decoration(Lazy Clever Tricks)

• Screwed, Glued', Welded (ultrasonic)• Snap fits• Reduce Assembly Steps• Ease of Disassembly

• Pad Print• Paint• Custom Grips• Custom Extrusions• Stickers• Ergonomic additions

Packaging your product

• Corrugated (die line)• Vacuum form• Shrink wrap• Blister pack• Polybag-hangtag• Sombrero Hang Hole!• Drop Test (3')

• Shipper box (bulk/12pack etc)• Instruction Sheet/Assembly videos• SHIPPING COSTS (always track!)

Displaying your product

• Corrugated• Wood, Metal (Wire), Glass, Plastic• Existing Display Solutions• Planogram• Self Packing Point of Purchase Display • Packing Product with 1st shipment

Ideation/Idea Generation

• Testing fixes as solutions    (ie, where is there duct tape or a pad)• Style sheet• Simplicity• Element of Surprise• Additional function* (is it a Swiss Army Knife?)

Questions

Hint, this is where you ask questions.There's simply no way I answered everything, so ask

away.At worst, I have no idea, and we have a decent

discussion

@freds4hbfreds4hb@ds4design.com

510.488.3142

Thanks for listening!