subscribed 2016: be your best reference account

Be Your Best Reference Account

Be Your Best Reference Account

Chief Information Officer as Best Reference Account

page02

Alvina AntarCIO

Yvonne Wassenaar

CIO

page03

No9% 66%

YesN/A25%

19%

100%

22%

>50%1%-25%

0%

34%

Only 19% have fully adopted all product capabilities

25%-50%

22%3%

Subscription CIO survey ’16 Do you use your product internally? What % capability have you adopted?

Becoming a Customer

page04

internalize customer’s experience

internal sales cycle

executivesponsorship

business value & real use

cases

product expertise

Profound Impact

page05

Customer Zero Internal Believer

CIO to CIO Reference

Product Advisor

page06

69%CIOs spend less

than 25% of time with prospects and customers

>50%

19%0%

69% 1% - 25%9%

25% - 50%

3%

Subscription CIO Survey ’16 CIOs time spent with prospects and customers?

Power of Transparency

page07

What better sales tool than an 

incredibly successful implementation 

of your own product?

page08

“Best way to understand your product's value is

being your own best customer.

You will be amazed at what you learn” 

page9

“I’m betting on the po

wer of investing i

n our own 

technology.

 are you?”

Q& A

page10

Alvina AntarCIO

Yvonne Wassenaar

CIO

Check out Zuora Academy for more great info and actionable advice.

All the info you need to build and run an amazing subscription business.

https://www.zuora.com/academy/