subscription marketing mistakes

Subscription Marketing MistakesWhat Not to Do When Your Customers are Subscribers#MarketingMistakes

Anne Janzer

Author, Subscription Marketing

During the Free Trial

Don’t badger the customers

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During the Free Trial

Do provide support and information

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After the Sale….

Don’t abdicate your role with the customer.In a subscription business, marketing is just getting started when someone becomes a subscriber.

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After the Sale….

Do keep nurturing customers Engineer a quick success

Provide valuable content

Create customer communities

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With Current Subscribers

Don’t be creepy with customer data

Remember Uber and the Ride of Glory? That backfired.

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With Current Subscribers

Do use data to demonstrate value Use personalized data to

“do the math” for customers – like Fitbit

Never betray subscriber trust

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With Current Subscribers

With Current Subscribers

Don’t assume you know what subscribers wantEven Apple and U2 can get it wrong.

With Current Subscribers

With Current Subscribers

Do listen to customers Track metrics

Ask for advice and reviews

Help customers help others

And When Subscribers Leave

Don’t cling.

Source: Gizmodo

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If Subscribers Leave

Do have an exit plan Plan for this in advance,

or you risk alienating people.

Leave the door open for a future return

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Learn How to Do Subscription Marketing RightDownload a free chapter from the

Subscription Marketing book.

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